Marketing Associate - Research job with Legoland in Carlsbad, CA, USA | Leisure Opportunities
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Careers with Merlin Entertainments Plc
About Merlin Entertainments Plc
Merlin Entertainments is a business built on fun. We're Europe's Number 1 and the world's second-largest visitor attraction operator. As you can imagine, running our business calls for a lot of different talents. We love what we do and if you're as serious about fun as we are, rest assured an exciting career awaits.
Careers with Legoland
Marketing Associate - Research
Carlsbad, CA, USA
Carlsbad, CA, USA
San Diego County
United States
Full time
21 Jan 2019
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Position Summary:
Gathers in-park and competitive data and distributes analysis. Performs administrative and operational tasks for department. Utilizes knowledge of department and company to facilitate projects, communications and tasks. Responsible for coordinating select programs as assigned and developing systems, methods, and procedures for managing flow of communications and work products.

1. Primary Responsibility: Research Role: *Primary Responsibility*: Conduct a daily quota of surveys with LEGOLAND Guests that measure, but are not limited to; Source of residency, Guest demographics, Guest experience, return on investment, etc. on a regular basis. Tabulate/ code “open-ended” survey responses in Microsoft Excel as needed.

2. Secondary Responsibility: Research Role: Assist in collecting guest data for Capital Expenditure research projects, focus groups, and ad hoc research assignments on an as-needed basis, to measure reactions/ interest in future attractions, theming, product awareness, park events, etc.. Manages upkeep of data collection tools including handhelds. Checks reports to assure data is transferring accordingly. Work with Research Lead in identifying materials necessary to execute effective research such as office supplies, incentives and additional technology. Perform other duties as assigned.

3. Tertiary Responsibility: Administrative Role: Filter through charitable Donation Requests, deny or approve requests based on predetermined criteria, fulfill/ mail donation ticket packages. Assist with administrative functions on an as needed basis for the Marketing and Sales team such as filing, mailing prep, copy-making, and fulfillment of gift packages.

4. Quaternary Responsibility: Logistics and Operational Support: Provide interdepartmental support on an as-needed basis to Public Relations, Community Relations, Events, Hotel, Education, etc. Provide clerical and logistical assistance for special events as assigned. Escort visitors and guests as requested.

Background and Experience
Education and/or experience in marketing, communications, research or related field desired. Experience in an entertainment/theme park/retail environment preferred. Requires excellent interpersonal skills, including the ability to build and maintain positive and supportive working relationships, and excellent customer service skills. Must be able to maintain an approachable and friendly demeanor with competing priorities and demands and take direction and work effectively with department staff members and diverse work styles.

This position requires exceptional verbal and written communication skills. Effective organizational and problem solving skills with the ability to set-up, automate and track contacts, data and information required. Person must be flexible, adaptable, responsive, and able to multi-task and prioritize effectively

Must be able to self-initiate activities, coordinate tasks, and exhibit strong project management skills with strong attention to detail and follow-up skills. Strong typing and computer skills, such as Microsoft Office products and other PC software required. Knowledge of office support functions and market research software preferred.

High school diploma or general education degree (or equivalent education and experience) is required. College course work in Marketing, Communications or Research desired. Bachelor’s Degree in research, marketing, communications or a related field (or equivalent education and experience) is preferred.

Work Environment:
Various inside and outside locations with varying temperatures, floor surfaces, and noise levels.

Other Job Requirements:
Must be willing to work flexible hours, including evenings, weekends, and holidays to support park operations. Must have a valid driver’s license, safe driving record and be willing to utilize own vehicle for business purposes.
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