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About Merlin Entertainments Plc
Merlin Entertainments is a business built on fun. We're Europe's Number 1 and the world's second-largest visitor attraction operator. As you can imagine, running our business calls for a lot of different talents. We love what we do and if you're as serious about fun as we are, rest assured an exciting career awaits.
Careers with Legoland
Head of Public Relations
LEGOLAND Florida, United States
Florida, USA
United States
Competitive
Full time
30 May 2018
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As the newest player in the theme park capital of the world, LEGOLAND Florida® Resort is looking for people who enjoy going up against, and beating, the best.

If you are ready to take on that challenge and be empowered to make a direct impact, then join our team. We love what we do and we make it fun! We are looking for a motivated, detail-oriented, self-starter to develop and deliver the LEGOLAND Florida Resort Public Relations strategy.

Responsibilities include; maintaining positive relationships with media in key markets; writing and production of print and broadcast stories and management of projects as assigned. This person will also serve as spokesperson and liaison in community and assigned key markets. Facilitate on-going internal communications for LEGOLAND Florida Resort (LLFR) and the LEGO Group.

LEGOLAND Florida Resort is looking for a Head of Public Relations to join the LEGOLAND Florida Resort Team.

About the Role:
- Pitch the media on LLFR and important events happening within the resort. Research, create story ideas and write press releases, advisories, VNR copy and captions as assigned. Develop new and exciting angles on the resort while maximizing exposure in all departments. Maintain positive and productive relationships will all members of the working news media both in the core and outer markets.

- Represent LLFR at meetings, trade shows, FAM tours, media blitzes and assigned events to generate news coverage and awareness on LLFR. Maintain active memberships and participation in PR and media related organizations. Interface with all local CVBs to keep informed of LLFR news and generate co-op PR efforts. Act as spokesperson as assigned.

- Act as project management and marketing information resource. Schedule and conduct project meetings, facilitate assignments, establish activity budgets and report project status. Provide social media and blog content to represent LLFR externally.

- Serve as spokesperson for crisis situations as a key point of contact with the media, community and business entities in the event of incidents within the park, or incidents which involve LLFR or the LEGO group. Maintain crisis action plan and emergency toolkit for key scenarios, and liaise with key internal individuals (e.g., Health and Safety Director, Operations Director) for tabletop exercises and crisis strategy development.

- Serve as contact for broadcast efforts including radio interviews, TV coverage, VNRs, satellite uplinks, blogs, and AV resources in-park. Develop and maintain video and photo library and archive on on-going basis.

- Active member of the LLFR Marketing and Sales team. Monitor and benchmark the competition, develop relationships with counterparts at other Central Florida parks.

- Manage the PR team and their role within the department. Develop job descriptions, aid in hiring and fully train them in LLFR/Merlin capacity. Meet weekly to review job status, goals and updates. Develop their PDPs and ensure their success within the department.

- Serve as an important point person with the media relations and account managers of external partners (e.g., LEGO and other IP properties) to align the public relations goals of LLFR and those of our partners.

- Frequently monitor social media and respond to information related to LLFR, and also serve as the PR point-person for the Park Duty managers on an ongoing basis.

- Performs other duties as assigned.

About You:
Requires seven to ten years of progressive experience in public and media relations, preferably in the tourism, entertainment or attractions industry. Requires a track record of success in planning and coordinating special events, media relations, and public and community relations. Requires proven experience and expertise of successful crisis management. Requires proven experience in building and maintaining strong public and media contacts, both at the regional and national levels. Experience as a spokesperson and as a point of contact is required. Experience serving in a proactive role in creating and implementing media event ideas and strategies is necessary. Strong project management skills are required. Ability to develop and execute detailed plans, programs and schedules required. Requires effective utilization and coordination of internal and external resources. Requires professional writing skills, demonstrated skill in making speeches and presentations, and outstanding organizational, verbal and interpersonal communication skills. Ability to be a contributing, proactive, positive and supportive member of the LEGOLAND PR team. Computer proficiency with ability to use Microsoft Office Products (Word, Excel and PowerPoint), desktop publishing software, and familiarity with Internet research is required. Requires the ability to build positive relationships and linkages within LEGOLAND and with the community, charitable organizations, government groups, and the media to increase good will and achieve key department objectives for LEGOLAND Florida Resort.

Education:
A bachelor’s degree in journalism, communication arts, advertising, business, marketing, or closely related field (or equivalent education and experience) is required. A master’s degree is strongly preferred.

About Our Benefits:
In addition to a fun and friendly environment, you will also find a competitive salary and benefits package including but not limited to medical, vision, dental, life insurance, flexible spending accounts, a range of voluntary benefits, 401(k) matching plan offering, paid time off, share program opportunities, bonus profit sharing program, tuition assistance, free entry to all of our Merlin attractions which also extends to family and friends, free unlimited usage of the local transit system, and much more. Furthermore you will enjoy continuous support and opportunities to branch out and develop your career within LEGOLAND and Merlin Entertainments plc.

About Us:
LEGOLAND Florida Resort is a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12. With more than 50 rides, shows, and attractions, and uniquely themed LEGOLAND Water Park, LEGOLAND Hotel, and LEGOLAND Beach Resort inspired by the LEGO and DUPLO brands, LEGOLAND is geared towards family fun!

LEGOLAND Florida Resort is part of Merlin Entertainments plc. A business built on fun, Merlin is a global leader in location based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 100 attractions, 15 hotels, and 6 holiday villages in 24 countries and across 4 continents. Our aim is to deliver unique, memorable, and rewarding experiences to millions of visitors across our growing estate of the best known names in global leisure.
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