Head of eCommerce- North America job with Merlin Entertainments Group in Orlando, Florida, USA | Leisure Opportunities
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Careers with Merlin Entertainments Plc
About Merlin Entertainments Plc
Merlin Entertainments is a business built on fun. We're Europe's Number 1 and the world's second-largest visitor attraction operator. As you can imagine, running our business calls for a lot of different talents. We love what we do and if you're as serious about fun as we are, rest assured an exciting career awaits.
Careers with Merlin Entertainments Group
Head of eCommerce- North America
Orlando, Florida, USA
Orlando, Florida, USA
Orange County
United States
Competitive
Full time
20 Nov 2018
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We are searching for an experienced Head of eCommerce- North America at our LEGOLAND Florida attraction.

We are Merlin Entertainments… The name behind world-famous attractions including SEA LIFE, Madame Tussauds, LEGOLAND and LEGOLAND Discovery Centres.

Be a part of the Merlin magic by joining the Merlin Corporate team. We hire and empower smart people who love what they do. Now’s your chance to join us!

We require a dynamic, commercially focused Head of eCommerce – North America to join the Merlin Digital family! This is a new role, based in Orlando, Florida.

Customer engagement is key to our business and this is a pivotal role responsible for driving admissions revenue and secondary spend through the online / e-commerce platform for all North American attractions across all relevant digital formats.

Reporting into the Group e-commerce Director, and partnering key stakeholders in Midway and at the LLPs, you will focus on optimising the customer journey, driving conversion and increasing yield. Working closely with the central strategy and insight team to implement best practice and ensuring that the channel is trading to its optimum level.

You will manage a small team of local digital specialists based at our Midway sites as well as partnering with the digital teams at the LEGOLAND parks and have overall responsibility for budgeting, forecasting and reporting on online KPIs across the region.

Frequent domestic travel to our attractions will be required.

We are looking for the following skills and experience…

A natural self-starter, you’ll have a high level of personal impact, confidence and credibility able to make an impact and drive change through innovation and challenging the existing status quo.

We are seeking a strong communicator with excellent verbal and written skills coupled with expert stakeholder management – able to develop effective partnerships by providing robust direction and influence. With a Bachelor’s or Master’s degree in the field of digital marketing or eCommerce, you’ll have gained key eCommerce experience within a large scale, multi-site organisation.

You must have gained experience in managing a P&L, growing traffic through paid, owned and earned digital media channels, selecting and briefing external agencies as well as developing websites all the way from concept to launch.

You’ll have an excellent track record of developing of SEO techniques – on-page and off-page. Experience with growing traffic through paid, owned and earned digital media channels with knowledge of how to optimise on-site content to maximise conversion from acquisition activity is key.

You’ll be familiar with Google Analytics, content management systems and related tracking technologies with a thorough understanding of the languages, methodologies and techniques used in web development.

Knowledge in optimizing digital acquisition campaigns and CRO techniques for different audiences, channel management strategies in large B2C industries as well as pricing techniques and best practice website merchandising. You will have gained experience in budget management and KPI reporting. Experience with Accesso would be highly beneficial.

With strong personal organisation and time management skills, you’ll be proactive and have the ability to flex and think outside of the box!

Last but not least... you’ll have a positive attitude and a love for FUN!

The Benefits…
Great people, great perks! Alongside a fun and collaborative environment, with a competitive salary, you can enjoy our amazing benefits package, including a discretionary company bonus and of course a Merlin Magic Pass, which entitles you and your family and friends free admission to all our attractions worldwide.
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