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Competitive
Job location: Goshen, NY, USA
Job description:
Something very exciting is underway in Goshen, New York. Due to open in 2020, LEGOLAND Park and Hotel in New York is Merlin’s biggest single investment to date and you could play a crucial part in this amazing project!

We’re now looking for a unique person who has a passion for building strategic partnerships and promotional marketing campaigns, who will lead the way in Delivering the Magic as we bring the world’s ninth LEGOLAND Park to life brick by brick. You will support bringing the project from construction to a bricktastic place filled with smiles.

About The Role

The Brand Manager role be the LEGOLAND New York Resort Brand expert and ensure adherence to all branding guidelines. Oversee and drive the development of all communication material, to ensure consistency across all touch points covering Park, Hotel and Second gate. Lead campaign and ‘Above The Line’ media plan development and execution.

Main Responsibilities

• Deliver targeted awareness, agreed park positioning and visit intension level.
• Ensure access to images and material to develop high quality communication material.
• Ensure material are approved and delivered on time, on brand and within budget.
• Service and coordinate with Retail, F&B, operations and other relevant departments to ensure their needs in relation to communication material are meet.
• Manage the allocated annual creative development, print and media implementation budget.

About You

• Experience managing creative and advertising development is a must. Ideally for highly visible projects or brands, and including TV commercial, billboards (OOH / Out of Home Media), digital banners.
• Experience in advertising and media buying – TV, Print and Digital Media
• Managing Creative and Media Agency (Account Manager from creative / branding agency is acceptable)
• Strategic brand positioning and communications experience
• Experience with brand tracking
• Brand Building Experience
• Theme park, hotel, resort or attraction a plus.
• Excellent communication skills
• Ability to Manage relationships and collaborate with other relevant depts. (operations teams, sales teams, etc).
• Minimum 3 years’ experience managing a team (managing and working with creative teams – graphic designers – a plus)
• Bachelor’s degree Majors in Marketing, Business Administration, Communications, or other related field preferred.
• Minimum of 5 years of marketing and brand management experience.

If you have the magic to create smiles and memories on a daily basis then you want to be Team LEGOLAND New York Resort. Here at Merlin, we do it all for the love of FUN and if that wasn’t enough, we also have these magical benefits, exclusive to our awesome employees; Merlin Magic Pass which give you free admission to Merlin attractions, discount in our retail shops and restaurants, opportunities for career development within our exciting global organization, and much more!

About Us

Merlin Entertainments, plc is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

We thrive on innovative thinking and big ideas!!! For that reason this job description is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with this role. We create magic and invaluable experiences for our guests every day, and while this job description is intended to be an accurate reflection of what you will do here with us, we cannot guarantee you that creating magical moments won’t come with new and amazing adventures that can make your day different! Come work with us and you will see how at LEGOLAND New York Resort no two days are the same.

LEGOLAND New York Resort takes pride in building amazing teams with diverse experiences and ideas, by driving inclusion and innovation in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type. We strive to create a workplace where everyone feels valued, no matter their age, race, color, religion, gender identity or expression, national origin, disability status, genetics, protected veteran status, sexual orientation, or any other characteristic protected by federal, state or local laws.

Competitive
Job location: Goshen, NY, USA
Job description:
Something very exciting is underway in Goshen, New York. Due to open in 2020, LEGOLAND Park and Hotel in New York is Merlin’s biggest single investment to date and you could play a crucial part in this amazing project!

We’re now looking for a unique person who has a passion for creating and executing loyalty strategies for LEGOLAND New York Resort annual pass program, covering product offerings and proposed price setting. You will ensure our Senior Management team and other relevant stakeholders have up to date information on latest research findings including guest KPI’s, satisfaction and CAPEX performance.

About The Role

Your main goal is to increase revenue, throughout sales and visits to Annual Pass holders. You will ensure high pass holder satisfaction level, through development of strong and compelling Annual Pass programs. Your goal will be to secure the highest possible renewal level percent an KPI’s including satisfaction and CAPEX performance.

Main Responsibilities:

• Develop and execute strategies for Annual Pass Programs (AP) (products, communication, benefits) covering both recruitment and renewal programs including cooperation with other Merlin attractions.
• Ensure in Park and home page membership information and signage is current and up-to-date.
• Manage membership database and ensure it is up to date and accurate meeting legal requirements.
• Work together with guest service and ticket sales team to ensure training in AP program and AP up-sell to guests.
• Prepare promotional calendar for renewals and recruit.
• Ensure ongoing reporting on AP performance and implement necessary corrective actions to reach sales goals and guest attendance targets.
• Ensure a relevant and appealing benefit program.
• Execute relevant research plan covering pre-visit, during and post visit including support the Sales and Marketing Director in product development research and other ad hoc research requirements.
• Analyze data and develop research management reports with recommendations. (Brand Manager responsible for Brand/Media tracking).

About You

If you have a Bachelor’s degree in Marketing, Loyalty, Research, Business Administration, Communications and have experience in a theme park, hotel, resort or attraction we would love to meet you. We are looking for a person with strong experience developing and managing loyalty programs.

You must demonstrate strong analytical skills and ability to communicate complex problems in a simple and clear way, as well as,a ability to motivate teams and collaborate effectively with cross-functional peers. You need to have a track record of exceeding commercial targets and objectives and demonstrated experience managing (research) agencies.

Proven ability to manage a large volume of work effectively and efficiently and advanced computer skills, particularly with the Microsoft Office suite of projects . Solid understanding of consumer and brand research.

If you have the magic to create smiles and memories on a daily basis then you want to be Team LEGOLAND New York Resort.

Here at Merlin, we do it all for the love of FUN and if that wasn’t enough, we also have these magical benefits, exclusive to our awesome employees; Merlin Magic Pass which give you free admission to Merlin attractions, discount in our retail shops and restaurants, opportunities for career development within our exciting global organization, and much more!

About Us

Merlin Entertainments, plc is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

We thrive on innovative thinking and big ideas!!! For that reason this job description is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with this role. We create magic and invaluable experiences for our guests every day, and while this job description is intended to be an accurate reflection of what you will do here with us, we cannot guarantee you that creating magical moments won't come with new and amazing adventures that can make your day different! Come work with us and you will see how at LEGOLAND New York Resort no two days are the same.

LEGOLAND New York Resort takes pride in building amazing teams with diverse experiences and ideas, by driving inclusion and innovation in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type. We strive to create a workplace where everyone feels valued, no matter their age, race, colour, religion, gender identity or expression, national origin, disability status, genetics, protected veteran status, sexual orientation, or any other characteristic protected by federal, state or local laws.

Competitive
Job description:
We are Merlin Magic Making and we are part of the magical Merlin Entertainments!

When it comes to creativity and innovation Merlin Magic Making, part of Merlin Entertainments plc, is at the heart of delivering truly awesome creations.

We attract talent who are responsible for scanning the globe for new sites and opportunities; coming up with truly imaginative ideas and concepts; creating fantastic new rides or building LEGO model creations and let’s not forget our project delivery team who make all of this happen along with our critical support functions. No one day or role is the same!

About the role

We are currently recruiting for a Project Manager based at our LEGOLAND Malaysia park.

In this exciting role you will take our MMM Creative teams fantastic ideas and turn them into reality! The MMM Creative team are the masterminds behind the innovative attraction ideas for LEGOLAND Malaysia and as the Project Manager you’ll be responsible for delivering multiple projects that will have a real impact on the growth of the entire Merlin business.

As well as giving your support to internal and external Project Management teams, you’ll also be responsible for making sure projects are completed on time, to budget and to the highest possible quality. This will mean talking to a wide variety of internal and external people, including builders, suppliers, creatives and marketing, and being able to hold your ground. No project will go ahead without you having investigated its feasibility, cost, safety and planning – it’ll be your job to assess the potential risk.

Whatever the particulars, your considerable organisational experience and unquestioned ability to influence will make sure every project you’re involved in runs like clockwork.

This is an exciting role for someone looking to join a totally unique company. We are a fast paced business and therefore looking for team members to be adaptable by nature with the ability to challenge the status quo.

We are looking for the following skills and experience

• A proven and experienced Project Manager.
• Extensive experience in creating and managing timelines, budgets and construction quality for new project developments.
• Technical experience, ideally Civil Engineering, Construction Management, Architecture or similar.
• Excellent influencing and stakeholder management skills with the ability to build strong relationships at all levels both internally and externally.
• Proactive in ensuring deliverables are met on time, risks are identified and mitigated, and issues are managed and resolved.
• Have a positive attitude and a love of FUN!

The Benefits

Great people, great perks! Alongside a fun and collaborative environment, with a competitive salary, you can enjoy our amazing benefits package, including a discretionary company bonus and of course a Merlin Magic Pass, which entitles you and your family and friends free admission to all our attractions worldwide.
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