Marketing Manager job with Legoland Discovery Centre in Kansas City, Missouri, USA | Leisure Opportunities
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Careers with Merlin Entertainments Plc
About Merlin Entertainments Plc
Merlin Entertainments is a business built on fun. We're Europe's Number 1 and the world's second-largest visitor attraction operator. As you can imagine, running our business calls for a lot of different talents. We love what we do and if you're as serious about fun as we are, rest assured an exciting career awaits.
Careers with Legoland Discovery Centre
Marketing Manager
Kansas City, Missouri, USA
Kansas City, Missouri, USA
Jackson County
United States
Competitive
Full time
12 Aug 2018
LEG00038X
13 Jul 2018
apply now
Do you have the Magic in you to create memorable experiences all for the love of fun? Do you wish to cast a spell of laughter and enjoyment to the people around you? Want to join a team that creates smiles and memories globally on a daily basis. Then you have the magic to be Team Merlin at the Kansas City Cluster!

LEGOLAND Discovery Center and SEA LIFE Kansas City is looking for an Marketing Manager to join the team!

About The Role
As the Marketing Manager at LEGOLAND Discovery Center and SEA LIFE Kansas City, you will be right in the heart of our magic, executing the attraction marketing plan in line with brand values and agreed marketing strategy. The Marketing Manager will be responsible for driving the volume and revenue objectives of the attraction.

Responsibilities:
* Deliver the implementation of the marketing programs to agreed timescales and budget
* Drive pre-book volume and daily admission
* Manage local marketing and sales team to focus on high value, high return tactics
* Manage local marketing budget and monthly reconciliation with assistance from finance
* Manage and ensure implementation of tactical marketing calendar
* Develop innovative PR campaigns with the assistance from National PR Manager
* Implement / Manage / Recap all aspects Public Relations
* Continuously seek & provide creative PR opportunities
* Drive 3rd party partnerships and manage local relationships
* Develop/implement internal communication and sales tools to ensure front line staff effectively sell our product
* Monitor competitor marketing activity on a regular basis and use insight to improve performance or product offering
* Understand target customer profiles deliver programs and messaging targeted at each identified target segment
* Prepare and submit daily and weekly marketing reports showing effectiveness of marketing and PR efforts
* Ensure purchase orders and check requests are accurately submitted and reconciled each period
* Own and manage the local marketing budget tracker
* Execute brand positioning activities within the Kansas City market
* Demonstrate a clear commitment to achieving the highest standard of customer service
* Monitor and evaluate all marketing activity against agreed KPIs and make recommendations and implement new procedures and processes where necessary
* Other duties as assigned

About You
* Four year degree in Marketing, Communications, or related field, or equivalent experience
* 2 to 4 years marketing experience
* Strong written and oral communication skills
* Positive attitude and willingness to adapt to dynamic environment
* Ability to handle a variety of tasks simultaneously
* Proficiency with Microsoft Office (Word/Excel/Access) required
* Experience with Adobe Creative Suite (InDesign/PhotoShop/Illustrator) preferred

Education
4 year degree in Marketing, Communications, Business, or closely related field

About The Benefits
In return you will find a competitive salary and benefits package (including a medical, vision, dental, life insurance and 401(k) matching plan offering), share program opportunities, and benefit from free entry to all of our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.

About Us
Merlin Entertainments, plc Merlin Entertainments is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

We offer flexible opportunities, in a totally unique environment. We know this is a great place to work, but don’t just take our word for it…click on ‘apply now’.
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