Marketing Manager job with Legoland Discovery Centre in Melbourne VIC, Australia | Leisure Opportunities
Leisure Opportunities
Job search
Job Search
see all jobs
Careers with Merlin Entertainments Plc
About Merlin Entertainments Plc
Merlin Entertainments is a business built on fun. We're Europe's Number 1 and the world's second-largest visitor attraction operator. As you can imagine, running our business calls for a lot of different talents. We love what we do and if you're as serious about fun as we are, rest assured an exciting career awaits.
Careers with Legoland Discovery Centre
Marketing Manager
Melbourne VIC, Australia
Melbourne VIC, Australia
Full time
13 Jul 2018
apply now
Do you have the Magic in you to create memorable experiences all for the love of fun? Do you wish to cast a spell of laughter and enjoyment to the people around you? Want to join a team that creates smiles and memories globally on a daily basis. Then you have the magic to be Team Merlin at LEGOLAND Discovery Centre Chadstone!

About The Role:
LEGOLAND Discovery Centre Melbourne is looking for a Marketing Manager to join the team!

Reporting directly to the General Manager, you will be responsible for the strategic development and subsequent implementation of the consumer marketing plan of the attraction to achieve the business volume, revenue and EBITDA targets.

You will also be responsible for building cross-group relationships with regional partners to maximise promotions, delivery of visitor numbers. Additional responsibilities include:

* Deliver the implementation of the marketing programs to agreed timescales and budget.
* Manage local marketing budget and monthly reconciliation with assistance from finance.
* Manage and ensure implementation of tactical marketing calendar.
* Monitor competitor marketing activity on a regular basis and use insight to improve performance or product offering.
* Understand target customer profiles deliver programs and messaging targeted at each identified target segment.
* Prepare and submit weekly and quarterly marketing reports showing effectiveness of marketing efforts.
* Execute brand positioning activities within the Melbourne market.

About You
Holding a formal qualification, you will have strong, demonstrated marketing experience, preferably within the tourism industry. This combined with your proven track record in delivering strategic, commercial and successful marketing plans will set you up for success.

You understand tourism and the customer market, and this shows through your approach in building strategic, long lasting partnerships. Your ability to multi-task and have a flexible and adaptable approach along with experience with budget management and detailed reporting is required.

You will be an exceptional communicator, and are able to use your vast work experience to achieve set targets and KPI's. High attention to detail, the ability to meet deadlines and have demonstrated planning, organisational and time management skills are desired.

About The Benefits
In return you will find a competitive salary and benefits package, share program opportunities, and other benefits including free entry to all of our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organisation.

About Us
LEGOLAND Discovery Centre is just like jumping into a giant box of LEGO® bricks with an abundance of all things LEGO-tastic! With two exciting LEGO rides, MINILAND featuring the iconic landmarks of Melbourne, a 4D cinema, themed LEGO play and building zones, there are simply more LEGO bricks under one roof than you could ever imagine.

Merlin Entertainments, plc Merlin Entertainments is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

We offer flexible opportunities, in a totally unique environment. We know this is a great place to work, but don’t just take our word for it…click on ‘apply now’.
apply now
Alliance Leisure
Alliance Leisure