Marketing and Sales Executive job with Legoland Discovery Centre in Toronto, ON, Canada | Leisure Opportunities
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Careers with Merlin Entertainments Plc
About Merlin Entertainments Plc
Merlin Entertainments is a business built on fun. We're Europe's Number 1 and the world's second-largest visitor attraction operator. As you can imagine, running our business calls for a lot of different talents. We love what we do and if you're as serious about fun as we are, rest assured an exciting career awaits.
Careers with Legoland Discovery Centre
Marketing and Sales Executive
LEGOLAND Discovery Center Toronto, Canada
02 Mar 2018
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Build yourself a better career with LEGOLAND Discovery Center Toronto!

The Marketing and Sales Executive will be right in the heart of our magic, providing administrative support to the Sales & Marketing Department and planning and managing promotional, PR, social media and sales activities.

- Supports the Marketing Manager and Tour & Travel Representative as required
- Ensures that all marketing outlets have updated information on hours, pricing, promotions, etc.
- Manage CRM campaign design and deployment with assistance from Regional head of Marketing and Central Support Team
- Work with Regional Head of Marketing and Central Support team to develop and deploy meaningful PR
- Develop and maintain local and regional media contacts
- Manage daily implementation of CRM campaigns, social content, and web edits with direction from Central Digital Team
- Ensures the information is being communicated to all internal departments as well as guests and clients.
- Collaborates with the Marketing Manager to generate PO’s, log and track all marketing related operating expenses.
- Acts as the central marketing figure responsible for set-up and communication of new tickets and discounts.
- Enters group reservations in ticketing system; maintain and update reservations.
- Coordinates marketing efforts targeted to schools, camps, scouts and other groups including direct mail, email and telemarketing campaigns, representing the attractions at trade shows when needed.
- Daily, weekly and monthly reporting as required.
- Coordinates the set-up of all tickets relating to Trade and ensures that key stakeholders are briefed and notify clients and the Call Center about new product development and events.
- Follows up with Finance to ensure Credit Applications are reviewed and approved or rejected and new clients are entered in to Accesso or Callscripter as required.
- Works with the Marketing Manager to secure and fulfill local, regional and national promotional opportunities & relationships.
- Monitors customer responses on social channels including potential crisis issues as they arise and work closely with PR agency and relevant business partners to respond.
- Manages social media campaigns and day to day activities, including online advocacy, newsletters, promotions, etc.
- Liaises with operations and coordinate special events both corporate and themed
- Coordinate and traffic all creative needs – including advertisements, website listings, promotions and phone messages.
- Understands, reviews and analyzes sales by promotions in a weekly marketing summary to ensure effectiveness of promotions.
- Explores and coordinates free advertising / promotional opportunities

- College degree in a communications, marketing and/or related field, or equivalent experience
- Experience in promotions and/or marketing specifically in developing and executing promotional partnerships appreciated
- Extensive knowledge of Microsoft Office Suite
- Excellent communication and motivational skills
- Proven ability to work on multiple projects simultaneously and multi task as necessary
- Great organization skills, detail oriented and self-starter
- Ability to work with people from all levels of discipline
- Open to new learning and quickly adapts to change

About The Benefits
In return you will find a competitive salary and benefits package (including a medical, vision, dental, life insurance) share program opportunities, and benefit from free entry to all of our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.

About Us
Merlin Entertainments, plc is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family

LEGOLAND Discovery Center is just like jumping into a giant box of LEGO® bricks with an abundance of all things LEGO-tastic! With two exciting LEGO rides, MINILAND featuring the iconic landmarks of the USA, a 4D cinema complete with three films, themed LEGO play and building zones, there are simply more LEGO bricks under one roof than you could ever imagine.

We offer flexible opportunities, in a totally unique environment. We know this is a great place to work, but don’t just take our word for it, click on ‘apply now’.
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