Marketing and Sales Executive job with Sea Life in Minnesota, USA | Leisure Opportunities
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Marketing and Sales Executive
Minnesota, USA
Minnesota, USA
United States
Full time
30 May 2018
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Welcome to Merlin Entertainments! We are the SEA LIFE Minnesota!

The Marketing and Sales Coordinator will be right in the heart of our magic, providing administrative support to the Sales & Marketing Department and planning and managing promotional, PR, social media and sales activities.

* Execute local Marketing & Sales tactics in line with agreed attraction strategy, and in collaboration with the Marketing Manager and Regional Head of Marketing
* Ensures that all marketing outlets have updated information on hours, pricing, promotions, etc.
* Ensures the information is being communicated to all internal departments as well as guests and clients.
* Collaborates with the Marketing Manager to generate PO’s, log and track all marketing related operating expenses.
* Acts as the central marketing figure responsible for set-up and communication of new tickets and discounts.
* Enters group reservations in ticketing system; maintain and update reservations.
* Coordinates marketing efforts targeted to schools, camps, scouts and other groups including direct mail, email and telemarketing campaigns, representing the attractions at trade shows when needed.
* Daily, weekly and monthly reporting as required.
* Coordinates the set-up of all tickets relating to Trade and ensures that key stakeholders are briefed and notify clients and the Call Center about new product development and events.
* Follows up with Finance to ensure Credit Applications are reviewed and approved or rejected and new clients are entered in to Accesso or Callscripter as required.
* Works with the Marketing Manager to secure and fulfill local, regional and national promotional opportunities & relationships.
* Monitors customer responses on social channels including potential crisis issues as they arise and work closely with PR agency and relevant business partners to respond.
* Manages social media campaigns and day to day activities, including online advocacy, newsletters, promotions, etc.
* Liaises with operations and coordinate special events both corporate and themed
* Coordinate and traffic all creative needs – including advertisements, website listings, promotions and phone messages.
* Understands, reviews and analyzes sales by promotions in a weekly marketing summary to ensure effectiveness of promotions.
* Explores and coordinates free advertising / promotional opportunities

* College degree in a communications, marketing and/or related field, or equivalent experience
* Experience in promotions and/or marketing specifically in developing and executing promotional partnerships appreciated
* Extensive knowledge of Microsoft Office Suite
* Excellent communication and motivational skills
* Proven ability to work on multiple projects simultaneously and multi task as necessary
* Great organization skills, detail oriented and self-starter
* Ability to work with people from all levels of discipline
* Open to new learning and quickly adapts to change

About The Benefits
In return you will find a competitive salary and benefits package (including a medical, vision, dental, life insurance), share program opportunities, and benefit from free entry to all of our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.

About Us
Merlin Entertainments, plc is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

SEA LIFE is the world’s biggest aquarium. From sharks to sea turtles, and jellyfish to seahorses, SEA LIFE Aquarium showcases over 10,000 sea creatures worldwide.

We offer flexible opportunities, in a totally unique environment. We know this is a great place to work, but don’t just take our word for it…click on ‘apply now’.
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