eCommerce/Digital Marketing Representative job with Legoland in Winter Haven, Florida, USA | Leisure Opportunities
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Careers with Merlin Entertainments Plc
About Merlin Entertainments Plc
Merlin Entertainments is a business built on fun. We're Europe's Number 1 and the world's second-largest visitor attraction operator. As you can imagine, running our business calls for a lot of different talents. We love what we do and if you're as serious about fun as we are, rest assured an exciting career awaits.
Careers with Legoland
eCommerce/Digital Marketing Representative
Winter Haven, Florida, USA
Winter Haven, Florida, USA
Polk County
United States
Competitive
Full time
20 Nov 2018
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Do you want to work in a fun and energetic environment with the core value of having fun in everything you do? Then apply to work at LEGOLAND Florida Resort! Be a part of building long-term relationships at a world class destination. Here, you will work in an imagination land built for kids to take the lead and geared towards family fun! As the newest player in the theme park capital of the world, LEGOLAND would love to bring in your excitement and energy for becoming number one in the league!

LEGOLAND Florida Resort is looking for a eCommerce/Digital Marketing Representative to join the LEGOLAND Florida Resort Team.

About the Role:
The Marketing Executive – Digital Marketing will work with cross-functional teams to obtain KPIs around eCommerce and Digital Media tactics. This role is a versatile executor of the day-to-day operational tasks necessary to run LEGOLAND Florida Resort’s website(s) and mobile app and will be responsible for execution of the Resort’s digital marketing tactics across owned, earned and paid touchpoints.

Areas of ownership include: the LEGOLAND Florida Resort website(s), booking engine optimization and reporting, mobile app strategy, eCRM campaign strategy and reporting. This role will also be responsible for supporting the Sr. Manager – Digital Marketing and the media agencies in developing the Communications Strategy for marketing campaigns and facilitating the execution of digital marketing tactics and will assist in the execution of product launches, pricing changes, marketing campaigns and offers, etc.

Provides regular performance updates, and continually evaluates programs to compete successfully with other attractions and drive results for the Resort. Stays abreast of industry trends, new business and growth opportunities, and new/emerging technologies. Ensures excellence in online customer experience across all touchpoints.

Oversees execution and optimization of paid digital media through external agency partners to meet brand standards and deliver maximum ROI.

About You:
Theme Park or related customer service experience is preferred. Requires excellent organizational and planning skills. Ability to execute multiple tasks is required. Self-motivated and demonstrated initiative. Leads by example with a demonstrated history of supporting colleagues, a team player. Strong problem solving skills and dedicated to providing outstanding guest service. Valid Florida Driver License is required for operation of Service Route Vehicles.

Background and Experience:

Requires a minimum of three years of progressive experience in marketing, e-commerce/digital marketing, with strong practical experience in methods and analysis. Experience in a theme park, resort/hotel or closely related industry preferred. Training will be provided, so applicants are not required to have experience with Gateway Ticketing or iHotelier systems, but must demonstrate ability to learn systems quickly. Must be analytical, goal-oriented and technically adept.

Digital Marketing Executive needs to demonstrate:

Proficiency in developing web-based marketing campaigns

Strong communication skills

Excellent verbal, written and analytical skills

Strong organizational skills with attention to detail

Ability to build and maintain effective business relationships

Computer proficiency in Outlook, PowerPoint, Word, & Excel and web-based CMS systems

Education:
A bachelor’s degree in communications, advertising, business, marketing, or closely related field (or equivalent education and experience) from a four-year college or university is required.

About Us:
LEGOLAND Florida Resort is a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12. With more than 50 rides, shows, and attractions, and uniquely themed LEGOLAND Water Park, LEGOLAND Hotel, and LEGOLAND Beach Resort inspired by the LEGO and DUPLO brands, LEGOLAND is geared towards family fun!

LEGOLAND Florida Resort is part of Merlin Entertainments plc. A business built on fun, Merlin is a global leader in location-based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 100 attractions, 15 hotels, and 6 holiday villages in 24 countries and across 4 continents. Our aim is to deliver unique, memorable, and rewarding experiences to millions of visitors across our growing estate of the best known names in global leisure.

We know this is a great place to work, but don’t just take our word for it…click on ‘apply now’.
apply now
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