Customer Insights and Analytics Manager job with Merlin Entertainments Group in New York, NY, USA | Leisure Opportunities
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Welcome to Merlin Entertainments!

Do you have the Magic in you to create memorable experiences all for the love of fun? Do you wish to cast a spell of laughter and enjoyment to the people around you? Want to join a team that creates smiles and memories globally on a daily basis. Then you have the magic to be Team Merlin at Merlin Entertainments Midway North America Attractions in New York, NY!

About The Role
The successful candidate will be at the center of the magic and act as a center of excellence for market and customer intelligence and will deliver compelling insights that drive the Midway North America marketing strategy and product development. The Customer Insights Manager will shape the future of our customer initiatives.

Please Note: preferred experience is consumer based analytics

- Collect data on customers, competitors and market place, and consolidate information into actionable insights, reports and presentations
- Understand business objectives and insight needs, collect and interpret complex data, formulate reports and deliver actionable recommendations
- Design, implement and analyze custom research studies to discover prospective customers’ preferences
- Compile and analyze internal and external statistical data using modern and traditional analytics methods
- Catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market and industry trends, pricing/business models, sales and methods of operation
- Act as the voice of the customer across all touch points in the division
- Perform valid and reliable SWOT analysis
- Present insights summaries, detailed findings and actionable recommendations to internal stakeholders, including leadership / execute team members.
- Recommend new technologies so as to ensure the advancement of technology architecture and data within organization Market Intelligence needs

Qualifications and Experience:
- Bachelor’s degree in Business, Finance, Statistics (or related major)
- Minimum of 4 years of experience in data-intensive marketing, business, or financial analytics role
- Outstanding statistical and data mining skills
- Well-developed SQL skills
- Proficient with data visualization Tableau
- Extreme excel proficiency
- Demonstrated business analysis skills, including sales tracking, campaign tracking and analysis and consumer research
- Experience working with standard business intelligence tools (i.e. Google Analytics)
- Exceptional verbal and written communication skill, and ability to tell stories with data
- Proven ability to operate in a fluid, fast-paced environment
- Strong communication skills and ability to explain complex analytics in business terms
- Strong problem-solving abilities and critical thinking
- General Marketing knowledge
- Keen attention to detail
- Bonus points for retail/travel / entertainment industry experience

About The Benefits
In return, you will find a competitive salary and benefits package (including a medical, vision, dental, life insurance and 401(k) matching plan offering), share program opportunities, and benefit from free entry to all of our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.

About Us
Merlin Entertainments, plc Merlin Entertainments is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

We offer flexible opportunities, in a totally unique environment. We know this is a great place to work, but don’t just take our word for it, click on ‘apply now’.
apply now