Marketing - Brand Manager (Membership) job with Legoland in Florida, United States | Leisure Opportunities
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Careers with Legoland
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Do you want to work in a fun and energetic environment with the core value of having fun in everything you do? Then apply to work at LEGOLAND Florida Resort! Be a part of building long-term relationships at a world class destination. Here, you will work in an imagination land built for kids to take the lead and geared towards family fun! As the newest player in the theme park capital of the world, LEGOLAND would love to bring in your excitement and energy for becoming number one in the league!

LEGOLAND Florida Resort is looking for a Marketing Brand Manager (Membership) to join the LEGOLAND Florida Resort Team.

About the Marketing Brand Manager (Membership) Role:
This position is responsible for the development and execution of Pass Member insight, research and strategy to deliver Annual Pass sales and visitation. Develops and oversees tactical planning, communications and creative execution with relevant team members to drive increased pass member engagement across marketing touch points. Also assists in the execution of department strategies and activities as assigned.

About you:
This role requires a minimum of three years of progressive experience in loyalty planning, as well as an understanding of methods and analysis. Experience in a theme park, resort/hotel or closely related industry helpful.

Brand Manager needs to demonstrate:
Strong communication skills
Excellent verbal, written and analytical skills
Proficiency in developing web-based marketing campaigns
Strong organizational skills with attention to detail
Ability to build and maintain effective business relationships
Computer proficiency in Outlook, PowerPoint, Word, & Excel and web-based CMS systems

Other Requirements:
A bachelor’s degree in communications, advertising, business, marketing, or closely related field (or equivalent education and experience) from a four-year college or university is required.
Must be willing to work flexible hours, including evenings and weekends to support park operations and events.
Must have a valid driver’s license, safe driving record and be willing to utilize own vehicle for business purposes.
Must have or be able to get a valid passport and relevant travel visas. Requires travel domestically and internationally.

About the benefits:
In addition to a fun and friendly environment, you will also find a competitive salary and benefits package including but not limited to medical, vision, dental, life insurance, flexible spending accounts, a range of voluntary benefits, share program opportunities, bonus profit sharing program, tuition assistance, free entry to all of our Merlin attractions which also extends to family and friends, free unlimited usage of the local transit system, and much more. Furthermore you will enjoy continuous support and opportunities to branch out and develop your career within LEGOLAND and Merlin Entertainments plc.

About us:
LEGOLAND Florida Resort is a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12. With more than 50 rides, shows, and attractions, and uniquely themed LEGOLAND Water Park, LEGOLAND Hotel, and LEGOLAND Beach Resort inspired by the LEGO and DUPLO brands, LEGOLAND is geared towards family fun!

LEGOLAND Florida Resort is part of Merlin Entertainments plc. A business built on fun, Merlin is a global leader in location based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 100 attractions, 15 hotels, and 6 holiday villages in 24 countries and across 4 continents. Our aim is to deliver unique, memorable, and rewarding experiences to millions of visitors across our growing estate of the best known names in global leisure.

We know this is a great place to work, but don’t just take our word for it, click on ‘apply now’.
apply now