Marketing Manager job with Madame Tussauds in New York, NY, United States | Leisure Opportunities
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Take a Starring Role with A-Listers at Madame Tussauds New York!

As the Marketing Manager at Madame Tussauds New York, you will be right in the heart of our magic, executing the attraction marketing plan in line with brand values and agreed marketing strategy. The Marketing Manager will be responsible for driving the volume and revenue objectives of the attraction.

Responsibilities:
* Execute the attraction marketing plans with a focus on promotional activity and loyalty programs against financial and commercial objectives in line with the marketing strategy
* Work closely with and support the Trade team in delivery of artwork, marketing collateral, and ticket needs to support the overall business
With the Regional Head of Marketing and GM, execute marketing & PR campaigns to target identified core audiences to maximize awareness, visitor volume and revenue.
* Contribute to the development of the annual marketing strategy and calendar of activities for the attraction
* With the Regional Head of Marketing, deliver and execute advertising and media plan in line with agreed strategy and budget
* Drive awareness and admissions volume for the attraction
* Support in-attraction promotions and collateral to drive revenue per guest
* Manage local third-party partnerships and network relationships
* Manage the creative asset development, resizing and delivery to media contacts and third-party partners
* Manage and develop the Marketing Coordinator and Trade Sales Coordinator, and ensure their Personal Development Plans are reviewed regularly
* Plan, organize, and execute on-site events in collaboration with GM and operations team, in line with the marketing strategy and calendars
* Secure and fulfill local promotional opportunities & relationships
* Monitor customer responses on social channels including potential crisis issues as they arise
* Liaise with operations and coordinating special events on-site
* Coordinate and traffic all creative needs, including advertisements, website listings, and promotions
* Provide effective local market and customer intelligence to support the annual marketing planning process
* Understand, review and analyze sales by promotional partner to ensure effectiveness of promotions
* Support, track and report street team activities
* Explore and coordinate free advertising / promotional opportunities
* Ensure all marketing expenditures are coded and input properly into the budget tracker in a timely matter
* Working with Regional Head of Marketing, develop and execute the media plan including creative trafficking and invoicing
* Assist with other projects as assigned by the GM and Regional Head of Marketing
* Assist with budgeting process
* Assist with program and campaign analysis

About You:
* Four-year degree in Marketing, Communications, or related field, or equivalent experience
* 2 to 4 years marketing experience
* Strong written and oral communication skills
* Positive attitude and willingness to adapt to dynamic environment
* Ability to handle a variety of tasks simultaneously
* Proficiency with Microsoft Office (Word/Excel/Access) required
* Experience with Adobe Creative Suite (InDesign/PhotoShop/Illustrator) preferred

About Us:
Madame Tussauds is the ultimate celebrity fun day out, where else can you get up close and personal with A-List celebrities, sporting legends, political heavyweights and historical icons and relive the lives, events and moments that made the world talk about them.

Merlin Entertainments, plc. is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best-known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

We offer flexible opportunities, in a totally unique environment. We know this is a great place to work, but don’t just take our word for it.
apply now