Retail Director job with Legoland in Carlsbad, CA, United States | Leisure Opportunities
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Welcome to Merlin Entertainments!

Do you want to join a team that creates memories globally on a daily basis? Our ideal candidate would not just call themselves a Retail Director – they will have experience in a wide range of areas, from retail operations, merchandising, buying and more! We are looking for a strong leader and creative thinker who enjoys working in a diverse team environment. This is an awesome opportunity to join Team Merlin at LEGOLAND California Resort in Carlsbad, California!

About Us:
Merlin Entertainments, plc is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best-known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

Position Summary:

Full P&L accountability with responsibility for planning and forecasting in line with frameworks agreed with the Finance Director. Ongoing tracking and corrective actions as necessary to ensure retail budgets are delivered within cost frames and gross profit margins.

Responsible for the daily operation of all retail shops, carts and stands in the park. Oversee contracts with concessionaires and ensure operations meet standards and operating procedures. Responsible for purchasing, managing inventory and retail warehouse operations. Oversees specific projects or aspects of retail as assigned; coordinates, researches and develops plans for retail offering in the park, including new product introductions. Develops specifications for buying and inventory procedures. Sources suppliers and manufacturers, with consideration to approved LEGOLAND product suppliers. Collaborates directly with Group Retail and builds synergy with other LEGOLAND parks.

1. Retail Offering: Maintains and enhances the park’s retail offering. Utilizes experience gained from the retail programs developed for other LEGOLAND parks and current operating experience to improve the California retail program performance. Sources and establishes vendors for concession operations. Utilizes product suppliers and manufacturers, with consideration to approved and potential LEGOLAND product suppliers. Develops plans for the successful introduction of new and existing products and product lines, ensuring they are on-brand and market leading.

2. Retail Shops and Merchandising: Participates in the layout and configuration of furnishings, equipment and displays for retail shops. Creates a display and merchandising strategy that maintains the highest of standards, product mix, and showcases LEGO products and licensed products through excellent visual merchandising.

3. Buying and Inventory Procedures: Establishes sources for buying products through suppliers and manufacturers approved by Group Retail. Develops key business relationships to procure high-quality products, on time, at the lowest possible cost. Determines detailed procedures for warehousing, stocking, and managing product inventory.

4. Operational Procedures: Establishes procedures and training for inventory management, customer service, store opening and closing, and cash management. Works with Security, Loss Prevention and the Finance Director to develop loss prevention procedures to minimize shrinkage. Develops staffing requirements, schedules, revenue and cost projections, and budgets.

5. Operational Leadership: Determines the organizational structure, budgeting and staffing requirements for the retail division. Provides program oversight, leadership and direction to employees in the functional areas of retail operations, merchandising, purchasing, warehouse, inventory, and concessionaires. Is responsible for hiring, development, engagement, performance management, team building and other culture and people management activities.

6. Executive Team Leadership: Serves as a member of the executive management team and develops and supports LEGOLAND California’s strategic and operating plans. Promotes and demonstrates Merlin and LEGO’s culture and core values through words and actions. Works effectively as a member of the senior leadership team to contribute to the strategic and cultural direction of the organization. Able to work independently to execute business plan within job scope. Exhibits the organizational and business savvy, and the interpersonal skills, to work effectively in a dynamic organization with inter-national and cultural differences.

7. Safety: Responsible for all aspects of Health, Safety & Security within their department, in line with the Group Policy (HS001). In particular, they must ensure that risk assessments have been carried out, that safe working procedures are in place for all work activities and that all employees under their management are aware of the Group Health, Safety and Security Policy and their obligations under it. They must ensure that safe working practices are monitored and that risk assessments and procedures are reviewed regularly. Where incidents do occur, they must ensure that they are investigated appropriately and that where necessary, corrective action is taken to ensure that such incidents are not repeated

Background and Experience:
Requires at least eight years of progressive experience in retail or merchandising management, preferably in a theme park or related industry. A minimum of three additional years of demonstrated leadership experience in a retail operation required. This position requires a demonstrated track record of success in developing and managing a high-quality, specialized retail program. Knowledge of computer systems, including point-of-sale and related retail and inventory management systems, is required. Requires in-depth knowledge of budgeting and scheduling, loss prevention and cash management. Strong negotiating skills are necessary to critically evaluate merchandising and purchasing decisions, including cost, quantity and quality, and to negotiate favourable terms and conditions. Effective organizational, verbal and written communication skills are required. This position requires a commitment to excellence in customer service, merchandising and sales. Strong guest service, interpersonal and supervisory skills are required.

About The Benefits:
In return you will find a competitive salary and benefits package (including a medical, vision, dental, life insurance and 401(k) matching plan offering), share program opportunities, and benefit from free entry to all of our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.
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