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Careers with Merlin Entertainments Group
Marketing Insights Manager
Orlando, Florida, USA
Orlando, Florida, USA
Orange County
United States
Full time
21 May 2019
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Do you have the Magic in you to create memorable experiences all for the love of fun? Do you wish to cast a spell of laughter and enjoyment to the people around you? Want to join a team that creates smiles and memories globally on a daily basis. Then you have the magic to be Team Merlin at Midway Attractions North America!

Midway Attractions North America is looking for an Marketing Insights Manager to join the team!

About The Role
As the Marketing Insights Manager at Midway Attractions North America, you will be right in the heart of our magic, responsible for the deliverance of compelling insights that drive the Midway North America marketing strategy and product development, and shape the future of customer initiatives.

Collect data on customers, competitors and market place, and consolidate information into actionable insights, reports and presentations
Collaborate with key stakeholders to understand brand and attraction objectives and insight needs, collect and interpret complex data, formulate reports and deliver actionable recommendations
Design, implement and analyze custom research studies to discover prospective customers’ preferences
Compile and analyze internal and external statistical data using modern and traditional analytics methods
Catalog findings to databases
Present insights summaries, detailed findings and actionable recommendations to internal stakeholders, including leadership team members
Develop dashboards to ensure key stakeholders are continuously informed and identify opportunities and areas of focus
Provide competitive analysis on various companies’ market offerings, identify market and industry trends, pricing/business models, sales and methods of operation
Act as the voice of the customer across all touch points in the division
Perform valid and reliable SWOT analyses
Recommend new technologies so as to ensure the advancement of technology architecture and data within organization Market Intelligence needs
Provide trend and data analysis to inform future financial planning
Build relationships with key tourism authorities to promote Midway North America Attractions in the industry
Analyze tourism trends, reporting monthly on how they impact Midway North America Attractions business
Ensure decisions are supported by robust customer centric data
Perform all other duties as assigned

About You
Bachelor’s degree in Business, Finance, Statistics (or related major)
4+ years of experience in data-intensive marketing, business, consumer insight analytics role
Strong knowledge of research methodologies and tools and understanding of quantitative and qualitative market research techniques
Outstanding statistical and data mining skills
Well-developed SQL skills
Proficient with data visualization Tableau
Extreme excel proficiency
Demonstrated business analysis skills, including sales tracking, campaign tracking and analysis and consumer research
Experience working with standard business intelligence tools

About The Benefits
In return you will find a competitive salary and benefits package (including a medical, vision, dental, life insurance and 401(k) matching plan offering), share program opportunities, and benefit from free entry to all of our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.

About Us
Merlin Entertainments, plc Merlin Entertainments is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

We offer flexible opportunities, in a totally unique environment. We know this is a great place to work, but don’t just take our word for it…click here to see us in action!
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Christie + Co
Christie + Co