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Job description:
Welcome to Merlin Entertainments! We are Madame Tussauds DC!

Do you have the Magic in you to create memorable experiences all for the love of fun? Do you wish to cast a spell of laughter and enjoyment to the people around you? Want to join a team that creates smiles and memories globally on a daily basis? Then you have the magic to be Team Merlin at Madame Tussauds DC!

About The Role
As the Marketing Manager for the Washington DC attraction, you will be in the heart of our magic, driving the implementation of marketing and trade sales plans to deliver sales and visitor numbers to the attraction. Through a close association with business partnerships, you will ensure all new trade ventures are developed in line with the overall Merlin trade sales and marketing strategy and build brand awareness and volume through marketing communications and promotions.

* Drive visitor volume through both trade and consumer segments
* Authority to negotiate trade pricing with clientele within set guidelines
* Manage trade support, travel and subsistence budgets for specified markets and sectors
* Manage an allocated marketing expenditure budget to ensure that finances are being used and distributed properly for marketing strategies
* Deliver and maximize upon budgeted revenue and volume figures for the geographic trade sector, undertaking key sales trips/clientele meetings
* Develop critical strategic partnership alliances with partners driving incremental return into the business
* Investigate new and existing opportunities for sourcing new business
* Ensure efficient and effective allocation of resources in development of new business ventures/partnerships, in line with overall trade sales and marketing strategy
* Report trade performance and results to Director of Sales on a monthly against budget and last year, ensure all sales calls are recorded and followed up, as well as share information with the sales and marketing team
* Provide/input into forecasts and recommendations for action/development of new initiatives where relevant
* Ensure proactive delivery and influence of information from external market place and client base to Director of Sales re: price, product and market trends.
* Develop and manage in-market partnerships/relationships with Destination DC and other local businesses and attractions
* Manage onsite PR by working closely with our PR agency and the Midway North America PR Manager on concept, coordination an delivery of all PR activity
* Work closely with the Global Brand Team to deliver quality product and guest experiences
* Partner with the General Manager on all new product delivery
* Responsible for submitting new product and ticket requests for online and POS systems
* Responsible for all consumer discount volume activity and the discounting media plan
* Responsible for the marketing media budget as it relates to discount collateral
* Manage involvement of advertising & media agency as it relates to consumer volume
* Be responsible for all promotions, media buying, brand collateral and design
* Manage the daily work activity and tasks of the Sales & Marketing Coordinator and the Group Sales Representative
* Work closely with operations/entertainment teams to ensure delivery of high quality guest experiences
* Ensure monthly research is collected via touch screen and PDA methods

About You
* 3-4 years in trade sales or related brand marketing or communication field
* Expertise in consumer focused marketing and/or brand management.
* Ability to manage multiple projects on tight deadlines.
* Strong agency and budget management skills are essential as well as making decisions at a senior level
* Project management, driving ideas and opportunities in line with CAPEX budgets.
* Strong senior stakeholder influencing and communication skills
* Creative mindset with strong knowledge of social web and content development.
* Experience tracking, contributing to and leading media trends, integrated experience.
* Management of multiple marketing channels online and offline.
* Excellent client service, relationship management and executive presentation skills.
* Analytical/conceptual abilities and a capacity for creativity/innovation.
* Strong interpersonal skills.
* Entrepreneurial mentality – ability to build relationships and business.
* Exhibit qualities of a dynamic team member.
* Must be solution minded, creative and adapt easily to change.
* Ability to function in a fast paced, unstructured, entrepreneurial environment a must.

Bachelor’s degree. Majors in business, marketing, communications and/or advertising preferred.

About The Benefits
In return you will find a competitive salary and benefits package (including a medical, vision, dental, life insurance and 401(k) matching plan offering), share program opportunities, and benefit from free entry to all of our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.

About Us
Merlin Entertainments, plc is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

We offer flexible opportunities, in a totally unique environment. We know this is a great place to work, but don’t just take our word for it…. click on ‘apply now’.
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