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Attractions job in Tempe, Arizona, USA

1 job found

within 5 miles
Job sector: attractions
Job description:
Welcome to Merlin Entertainments! We are LEGOLAND Discovery Center Arizona and SEA LIFE Arizona!

Do you have the Magic in you to create memorable experiences all for the love of fun? Do you wish to cast a spell of laughter and enjoyment to the people around you? Want to join a team that creates smiles and memories globally on a daily basis? Then you have the magic to be Team Merlin at LEGOLAND Discovery Center and SEA LIFE Arizona!

About The Role
As the Marketing Manager for the Arizona cluster, you will be in the heart of our magic, driving the implementation of marketing plans to deliver sales and visitor numbers to the attractions. Through a close association with the site brand teams, you will ensure integration across activity and campaigns in line with brands, product development and tactical activity.

* Develop and facilitate marketing programs with the Head of Marketing and Regional Teams and local site teams to meet division business objectives.
* Act as a brand champion for LEGOLAND Discovery Center Arizona and SEA LIFE Arizona, and own and drive the integration of brand plans and programs across all attractions.
* Drive visitor volume by ensuring the implementation of cross brand marketing strategies and tactical marketing activity.
* Act as a key point of contact for all LEGOLAND and LEGO related marketing programs and activities across the division.
* Ensure LEGOLAND Discovery Center integration into all relevant LEGO activities, in collaboration with the LEGOLAND Parks.
* Own and execute the annual leaflet development and execution process across all brands, in collaboration with external design agencies and print partners.
* Develop profitable target segments and channels and for each market and attraction.
* Manage the relationship and briefing of external advertising, creative and print agencies.
* Supports the Head of Marketing and regional marketing teams in executing cross-brand and site marketing programs.
* Monitor and evaluate all marketing activity against agreed KPIs and make recommendations and implement new procedures and processes where necessary.
* Deliver the implementation of the marketing programs to agreed timescales and budget.
* Deliver comprehensive briefs to agencies for all marketing activity using consumer insight, internal feedback and previous learnings.
* Work with the site brand teams to ensure all marketing and communications activity is on brand and to guidelines.
* Work with the Head of Marketing to oversee the recruitment of any external agencies – from developing tender documents through to selection.
* Represent LEGOLAND Discovery Center Arizona in all national promotions meetings and ensure participation across all national 3rd party promotion opportunities
* Actively contribute towards securing national 3rd party promotional partner, by working with the Promotions Director and site specific teams.
* Work closely with and support the Trade team in delivery of artwork and marketing collateral.
* Maintain files on vendor spending and provide analysis as needed.
* Assist on photography and visual assets creation for all new product developments in partnership with local marketing teams and design agencies.
* Monitor competitor marketing activity on a regular basis and use insight to improve performance or product offering.
* Work with local brand teams to ensure the consistent on-brand delivery of all marketing communication materials.
* Liaise closely with the Regional Heads of Marketing to ensure integrated approach to cross-brand programs and initiatives.
* Understand target customer profiles deliver programs and messaging targeted at each identified target segment.
* Maximize channel strategy to deliver most cost efficient route to market in line with overall sales and marketing strategy.
* Serve as primary marketing contact for site promotions team.

About You
* 3-4 years in related brand marketing or communication field.
* Expertise in consumer focused marketing and/or brand management.
* Ability to manage multiple projects on tight deadlines.
* Strong agency and budget management skills are essential as well as making decisions at a senior level
* Project management, driving ideas and opportunities in line with CAPEX budgets.
* Strong senior stakeholder influencing and communication skills
* Creative mindset with strong knowledge of social web and content development.
* Experience tracking, contributing to and leading media trends, integrated experience.
* Management of multiple marketing channels online and offline.
* Excellent client service, relationship management and executive presentation skills.
* Analytical/conceptual abilities and a capacity for creativity/innovation.
* Strong interpersonal skills.
* Entrepreneurial mentality – ability to build relationships and business.
* Exhibit qualities of a dynamic team member.
* Must be solution minded, creative and adapt easily to change.
* Ability to function in a fast paced, unstructured, entrepreneurial environment a must.

Bachelor’s degree. Majors in business, marketing, communications and/or advertising preferred.

About The Benefits
In return you will find a competitive salary and benefits package (including a medical, vision, dental, life insurance and 401(k) matching plan offering), share program opportunities, and benefit from free entry to all of our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.

About Us
Merlin Entertainments, plc is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

LEGOLAND Discovery Center is just like jumping into a giant box of LEGO® bricks with an abundance of all things LEGO-tastic! With two exciting LEGO rides, MINILAND featuring the iconic landmarks of the USA, a 4D cinema complete with three films, themed LEGO play and building zones, there are simply more LEGO bricks under one roof than you could ever imagine.

SEA LIFE is the world’s biggest aquarium. From sharks to sea turtles, and jellyfish to seahorses, SEA LIFE Aquarium showcases over 10,000 sea creatures worldwide.

We offer flexible opportunities, in a totally unique environment. We know this is a great place to work, but don’t just take our word for it… click on ‘apply now’.
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