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Executive job in Florida, USA

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Job location: LEGOLAND Florida Resort One, United States
Florida, USA
United States
Job sector: executive
12 Apr 2018
Job description:
Do you want to work in a fun and energetic environment with the core value of having fun in everything you do? Then apply to work at LEGOLAND Florida Resort! Be a part of building long-term relationships at a world class destination. Here, you will work in an imagination land built for kids to take the lead and geared towards family fun! As the newest player in the theme park capital of the world, LEGOLAND would love to bring in your excitement and energy for becoming number one in the league!

LEGOLAND Florida Resort is looking for a Head of Marketing to join the LEGOLAND Florida Resort Team.

About the Role:
Create and deliver the marketing strategies and tactics to increase awareness and drive business volume, revenue, and brand strength to ensure annual EBITDA targets are met. Oversee advertising and media, event marketing, promotions, consumer insights and digital strategy and execution and relative budgets and policies. Develop and lead a professional, efficient, and effective Marketing team and partner with other teams with a focus on quality of service and the delivery and development of the guest experience.

Main Responsibilities:
- Partner with the guest experience team to ensure that the guest experience is aligned with the core brand experience and guest expectations.
- Adopt an enthusiastic, assertive and passionate approach to guest service, and demonstrate key company values at every opportunity.
- Oversee the delivery of optimized media campaigns across all suitable platforms, and creative copy that successfully communicates our core messages. Measure campaign success and adjust strategy and tactics to increase effectiveness.
- Develop and implement strategic online activities (including digital advertising, CRM, website development, etc.) in line with the resort and parent company’s web and brand strategy. Measure activity success and adjust strategy and tactics to increase effectiveness.
- Oversee all of the resort’s social media presence, including strategy development and execution across all key platforms.
- Develop and maintain effective strategic partnerships and working relationships with partners, staff from the parent company and from other parks, the tour and travel industry, community groups and external resources and agencies.
- Manage the development and execution of key promotions and partnerships, including with multiple strategic partners.
- Advise on new events and attractions through research with guests and analytical insight, and ensure events are marketed properly to deliver an awesome guest experience.
- Monitors competitor programs and practices, industry trends, target audience and guest behaviors, and ensure the resort’s competitive position in the marketplace through optimized pricing, annual pass strategy, and innovative plans, campaigns, and offerings.
- Ensure on-going market research tracking activities are carried out throughout the year, and support the Vice President of Marketing and Sales in product development research and other ad hoc research requirements.
- Oversee the marketing team, leading a professional and efficient team aligned with the corporation’s values, culture, and engagement objectives, through hiring, training and development, performance management and team building.
- In conjunction with Human Resources, ensures a succession management program is in place able to meet the current and future organizational objectives.
- Functions as stakeholder in terms of climate survey results and implements an action plan to improve YOY with monthly reviews.
- Ensure adherence to policies and procedures, effectively managing and documenting employee relation

About You:
- Minimum of 10 years of experience with at least 2 years at management level managing a team across relevant sales and marketing disciplines such as advertising, media, promotions, partnerships, project management, and digital.
- The ability to network and influence across the leisure, tourism and business sectors.
- A passion and drive for sales and marketing with the ability to motivate and engage others to meet or exceed targets.
- Powerful presentation skills and the confidence to represent the business at senior level both internally and externally.
- Commercially astute with strong budget management, forecasting abilities and ROI focused planning abilities.
- Requires demonstrated ability to develop programs to accomplish key revenue objectives.
- Requires strong leadership and strong negotiation skills.
- Requires excellent judgment, the ability to self-initiate and develop, implement, and execute short, medium, and long-term plans.
- Must possess strong analytical and communication skills (both verbal and written).

Bachelor’s degree in business, marketing, communications and/or advertising preferred.

About the benefits:
In addition to a fun and friendly environment, you will also find a competitive salary and benefits package including but not limited to medical, vision, dental, life insurance, flexible spending accounts, a range of voluntary benefits, 401(k) matching plan offering, paid time off, share program opportunities, bonus profit sharing program, tuition assistance, free entry to all of our Merlin attractions which also extends to family and friends, free unlimited usage of the local transit system, and much more. Furthermore you will enjoy continuous support and opportunities to branch out and develop your career within LEGOLAND and Merlin Entertainments plc.

About us:
LEGOLAND Florida Resort is a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12. With more than 50 rides, shows, and attractions, and uniquely themed LEGOLAND Water Park, LEGOLAND Hotel, and LEGOLAND Beach Resort inspired by the LEGO and DUPLO brands, LEGOLAND is geared towards family fun!

LEGOLAND Florida Resort is part of Merlin Entertainments plc. A business built on fun, Merlin is a global leader in location-based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 100 attractions, 15 hotels, and 6 holiday villages in 24 countries and across 4 continents. Our aim is to deliver unique, memorable, and rewarding experiences to millions of visitors across our growing estate of the best known names in global leisure.

We know this is a great place to work, but don’t just take our word for it. Click on ‘apply now’.
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