leadforensics Merlin Entertainments Jobs: Head of eCommerce - Short Breaks, Chessington, United Kingdom - Leisure Opportunities jobs and recruitment
  • Legoland
  • The Eye Brand
  • Alton Towers Resort
  • Sea Life
  • The Dungeons
  • Shrek's Adventure, London
  • Madame Tussauds
  • Blackpool Tower
  • Chessington World of Adventures Resort
  • Wild Life
  • Heide Park Resort
  • Thorpe Park Resort
  • Australian Treetop Adventures
  • Warwick Castle & Glamping Village
  • Hotham Alpine Resort
  • Gardaland Resort
  • Legoland Discovery centre
  • Falls Creek
  • The Sanctuaries

Head of eCommerce - Short Breaks


Location: Chessington, United Kingdom
Salary: Competitive
Reference: MER0001I4

We are Merlin Entertainments… The name behind world famous attractions including LEGOLAND, SEA LIFE, Alton Towers Resort and Thorpe Park. Be a part of the Merlin magic by joining the Merlin Corporate team. We hire and empower smart people who love what they do. Now’s your chance to join us!

We require a Head of eCommerce – Short Breaks to join our Global Digital Guest Journey team. This is a UK based role and location is flexible.

This is an excellent opportunity to work in an exciting and thrilling FTSE100 environment. The Head of eCommerce is responsible for….:
* Managing the relationship with our holiday operating partner in the UK and be the central point to channel all development and commercial discussions.
* Working with the Global Short Breaks Platform leader to champion and rollout the best practise digital guest journey across all Merlin resorts.
* Managing the publication of a global short breaks digital report identifying key KPIs and digital guest journey metrics.

What we’re looking for…
* You will be an ‘ideas’ person used to managing change coupled with excellent stakeholder management skills.
* A confident and articulate communicator with experience in teaching and presenting specialist knowledge to a wide and distributed audience.
* Good knowledge of consumer psychology and the architecture of choice and how it is presented online.
* A thorough understanding of online user experience and responsive design across all devices, with knowledge of the languages, methodologies and techniques used in web development.
* Experience in A/B and multivariate testing and the tools required to support this.
* Able to demonstrate a good track record of developing of SEO techniques – on-page and off-page.
* Experience with Google Analytics and related tracking technologies coupled with experience of growing traffic through paid, owned and earned digital media channels and how to optimise on-site content to maximise conversion from acquisition activity.
* P&L management and KPI reporting experience.
* Location for the role is flexible however frequent travel to Merlin UK attractions / sites will be required.

The Benefits …
We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and can quickly become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.

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