Animmersion, a UK-based 3D visualisation web and app development company, has announced plans to expand into the UK attractions market following the success of its DeepFrame One mixed-reality display

Developed by Realfiction, a Danish company specialising in mixed-reality displays, the DeepFrame One merges the real and virtual worlds blending physical and digital elements in real-time to create stunning visual displays.

It offers a 'window-like' display and features a high-precision optical lens and curved OLED screen enabling visitors to experience lifelike images and animations as a virtual layer on top of the real world without the need for VR headsets or 3D glasses.

Since the DeepFrame One's debut in Newcastle last summer, the company has seen an increase in enquiries from leisure and cultural attractions operators and is now working to bring its technology solutions to the sector.

Dominic Lusardi, owner and MD of Animmersion, said: "The UK attractions market is an exciting opportunity for Animmersion. Operators are really engaged in developing new and dynamic ways to attract visitors."

"There has been growing interest from the sector that has encouraged us to develop a strategic focus to apply our digital asset base and technology solutions to increase visitor engagement."

"We have built a reputation over the past 13 years for working with traditionally analogue industries adopting immersive digital solutions for training, communication and marketing, which have been successful through positive collaboration. The UK attraction market, including the most long-standing and historic museums, recognise the need to utilise new technology to attract visitors and we are keen to play a part in this important part of British culture."