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Bannatyne to roll out Young @ Heart programme

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Bannatyne Fitness is to introduce the Young @ Heart programme for mature members at all its health clubs from July.

The concept, which has run as a pilot scheme for the past year at Bannatyne’s Norwich and Darlington clubs, includes light aerobics, low impact aqua aerobics, line dancing, yoga and pilates classes, as well as specially created low impact cardiovascular and resistance training programmes.

More than 10 per cent of Bannatyne Fitness’ members are over 60 years old and are the most regular users of the clubs during weekday off peak periods.

Anna Baker, of Banntyne Fitness Norwich, said: “The response to Young @ Heart at the club has been phenomenal. Our members have really got into it and it’s become the 21st century version of a coffee morning. They all get together for the classes and then meet up in the café for a chat.

“It’s really increased the community feel at the club and responded to the needs of members who want to remain active and healthy throughout their lives.”

The pilot scheme has allowed Bannatyne to work out the best times and days to hold Young & Heart activities – a spokesperson said the study had shown that pool-based classes are better in the middle of the day during the winter so mature members leaving the club aren’t walking into cold evening air with wet hair and that no classes should be too early in the morning.

They also added that pension days often meant lower attendance in classes.

Operations director, Nigel Armstrong, said: “The culture of the UK has changed and more and more people over the age of 60 are determined to lead a healthy lifestyle and remain fit.

“Mature members are a very important part of our membership and we have the right classes and programmes to compliment their healthy lifestyles.

“Young @ Heart blends fitness with socialising and I’m sure it will be well received across all our clubs.” Details: www.bannatynefitness.com

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Bannatyne Fitness is to introduce the Young @ Heart programme for mature members at all its health clubs from July.
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