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Bar Sport trials new marketing idea

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Bar Sport in Cannock is trialling a new marketing idea from Harvey World Travel which enables customers to book their holidays while they enjoy a drink.

Holiday destinations will be shown on the 50 tv screens throughout the bar with customers able to call the telephone number on screen and directly book a holiday with a Harvey World representative.

The travel club channel will be aired when there is no live sporting event and upcoming offers include a trip to the world heavyweight championship title fight in Las Vegas.

The internet-based channel is continually updated with relevant details by travel agency staff who transmit the information to the main computer in the bar.

Wolverhampton-based Harvey World Travel is an Australian brand of travel agents which has just launched in the UK.

John Donnelly, managing director of Harvey World Travel, said: “We are offering trips to destinations worldwide so there will be something for everyone. We anticipate the trips which promote a famous sporting event or focus on sports activities will be of particular interest to Bar Sport regulars.”

Bar Sport owner Scott Murray added: “We are delighted to be the first bar in the UK to offer this service. Thanks to the forward thinking of Harvey World Travel, we can continue the sports theme because fantastic sporting trips are also on offer.”

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Bar Sport in Cannock is trialling a new marketing idea from Harvey World Travel which enables customers to book their holidays while they enjoy a drink.
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