Work begins on Merlin's £20m Bear Grylls attraction | Leisure Opportunities
Job Search
see all jobs
Latest job opportunities
star job
Stonyhurst College
£28,000-31,000 per annum + £3,000 performance bonus*
Clitheroe, Lancashire, United Kingdom
University of Essex
£24,183 - £27,198 per annum
Essex, United Kingdom
star job
Hanbury Manor Hotel and Country Club
£18,500 + 10% Retail Commission
Ware, United Kingdom
University College School
£65,000 per annum
Hampstead, London, United Kingdom
£15k plus Commission and Bonus [OTE £28,000 +)
Various, United Kingdom

Work begins on Merlin's £20m Bear Grylls attraction

Job opportunities
Sea Life
location: Concord, NC, United States
location: Winter Haven, Florida, United States
Merlin Entertainments Group
location: New York, NY, United States
more jobs

Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.

Opening in 2018, the first Bear Grylls attraction will be based at the Birmingham National Exhibition Centre (NEC), targeting the adventure-based experiences market.

The attraction will be split up into five areas – Dive, Fly, Climb, High Ropes and Basecamp – with each offering a different set of activities.

For Dive, visitors will take on “the ultimate dive experience”. In Fly, trained experts will teach skydiving skills inside a giant wind tunnel.

Climb will allow users to choose and conquer a route inspired by famous terrains and the High Ropes section will see visitors zipline from a helicopter before taking on a high ropes course.

And Basecamp is made up of a selection of four mental, physical, group and individual challenges designed to help teach the core skills needed for survival and exploration.

McGoff Construction is leading building works on site, having worked with Merlin on a number of previous projects including the Castle Hotel at Legoland Windsor and the CBeebies Hotel at Alton Towers.

Covering 8,000sq m (86,000sq ft), the £20m (US$26.7m, €22.8m) attraction’s development is now underway, with work starting on ground clearance and the installation of external and dividing walls which will house the adventure activities.

Following the initial construction phase, the Merlin Magic Making team will work on theming for the attraction, creating an immersive wilderness experience.

“This attraction has been years in the planning with the team from Merlin and Bear himself,” said the attraction’s general manager, James Thomas.

“The team has worked very hard on the theming of the attraction and we will be taking delivery of a huge number of authentic artefacts of all shapes and sizes over the coming months – ranging from a Chinook helicopter to a light aircraft, army vehicles and Bear’s equipment from his own adventures.”

The new attraction is only the start for Merlin, with Nick Varney revealing in October plans to take the Grylls-branded attraction worldwide.

“As we started talking to Bear Grylls, it turned out that he and his team had already begun thinking about a similar product themselves, so in a way, this was a marriage which happened because we met in the middle to develop this brand concept,” said Varney.

“Bear Grylls is a truly international brand. As well as earning recognition in Europe, he is extremely big in the US and in China, which are the two big markets we're focusing on.”

Sign up for FREE ezines & magazines
Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.
Attraction general manager James Thomas on-site during construction / Merlin Entertainments

More News

16 Jan 2018
The £1bn ($1.38bn, €1.12bn) project to rebuild Chelsea Football Club’s Stamford Bridge stadium has overcome its final hurdle, after a motion was passed preventing a ... Read more
15 Jan 2018
Community sports organisations have urged the government to introduce an independent ombudsman to help them improve safety, according to a report from the Sports Think ... Read more
15 Jan 2018
A team of academic researchers, landscape architects and artists have come together to look at how nature in cities affects mental wellbeing. Researchers at King's ... Read more
15 Jan 2018
DW Sports expects to offset losses of £8m (US$10.8m, €9m) from the last financial year as its new portfolio of Fitness First health clubs starts ... Read more
12 Jan 2018
Gyms registered with Myzone will be able to sign up to ‘boxing for fitness’ training sessions following a deal between the wearable technology company and ... Read more
15 Jan 2018
England Netball has announced a new partnership with Catapult Sports to help measure the physical loading experienced by England Roses players. The Australian performance analysis ... Read more
Active IQ
Active IQ
15 Jan 2018
Former House of Commons deputy leader Michael Ellis has been named parliamentary undersecretary for arts, heritage and tourism. Ellis – who was deputy leader of ... Read more
12 Jan 2018
Neil King, the managing director of 1Life Management Solutions, is set to join énergie Fitness as its new chief operating officer, Health Club Management can ... Read more
12 Jan 2018
Boutique brand Boom Cycle has closed the Shoreditch studio where it launched in London in 2011, opening a new club in Monument. Rather than revamp ... Read more
12 Jan 2018
Tourism minister John Glen is the latest mover in British prime minister Theresa May’s cabinet reshuffle, after taking over as City minister. The government is ... Read more
11 Jan 2018
The first NFL game to be hosted at Tottenham Hotspurs’ new stadium will be the Seattle Seahawks against the Oakland Raiders on 14 October. A ... Read more
11 Jan 2018
Councillors in Bath are looking to cash in on the 5.8 million tourists that visit the historic city each year, with plans to introduce a ... Read more
Focus Training
Focus Training
11 Jan 2018
Spanish firm Viva Gym has announced the acquisition of Portuguese brand Fitness Hut, creating the largest low-cost fitness group in the Iberian Peninsula. The sale ... Read more
11 Jan 2018
Top executives from the physical activity sector's leading organisations will converge in Madrid, Spain, next month to discuss business issues that will affect the growth ... Read more
10 Jan 2018
Bath Rugby moved a step closer to its new home as the Stadium for Bath project confirmed Grimshaw as lead architect. The project brings together ... Read more
1 - 15 of 37,161
employer of choice
John Treharne, CEO, The Gym Group
Would you like to work for a gym operator that allows you to develop and use your skills to the full whilst being well rewarded? The Gym is totally committed to allowing 'the manager to manage' and rewarding our key personnel for delivery.