Bear Grylls plans to 'bring adventure to the millions' with new survival attraction
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Legoland Discovery Centre
Competitive
Ontario, Canada
New Hall School
£16.61 per hour including holiday pay
Chelmsford, UK
Haringey Council
£30930 - 32637 per annum + flexible hours/work from home
London, UK
Legacy Leisure
Competitive
Kettering, UK
Xercise4Less
£18,000 basic plus commission and bonus [OTE £31K – 41K]
National role, United Kingdom

Bear Grylls plans to 'bring adventure to the millions' with new survival attraction

Job opportunities
Legoland
Competitive
location: Goshen, New York, USA
Merlin Entertainments Group
Competitive
location: Japan
Merlin Entertainments Group
Competitive
location: Chessington, Surrey, UK
more jobs

Celebrity survivalist Bear Grylls has said that he wants visitors to “bring adventure to millions”, with the launch of his new adventure attraction in Birmingham, UK, later this year.

Targeting the adventure-based experiences market, the £20m (US$26.7m, €22.8m) Bear Grylls Adventure attraction being developed by Merlin Entertainments will be split up into five areas, with each offering a different set of activities based on Grylls’ high adrenaline experiences and past expeditions.

“I wanted to create a large scale attraction so you don’t have to travel the world to get a real taste of adventure,” said Grylls.

“We found during market research that 18 per cent of the British population rarely get to do anything outside of their comfort zone. With Bear Grylls Adventure, we’re here to help change that.”

In October last year, Merlin CEO Nick Varney revealed plans to further expand the adventure concept, taking the Bear Grylls brand overseas in a major attractions rollout, with likely destinations including the US and China. The Birmingham park will be the first to open.

Merlin holds an exclusive deal for a rollout of the attraction under the Bear Grylls name, with that agreement running until 2026. Similar to Merlin’s existing deal with Lego, that agreement could be extended as new Bear Grylls attractions open worldwide.

“The adventure park is all based on experiences that have shaped my life, pushed me to my limits and so often taken me far out of my comfort zone,” said Grylls.

“Those brave enough will have the chance to zip wire out of a chinook helicopter several floors up, then take on a Royal Marines-inspired high ropes course.

“This is all about developing that ‘never give up spirit’ - but to build courage, determination and resourcefulness, we have to experience challenges that stretch us. That’s what we do at Bear Grylls Adventure in spades.”

Sign up for FREE ezines & magazines
Celebrity survivalist Bear Grylls has said that he wants visitors to “bring adventure to millions”, with the launch of his new adventure attraction in Birmingham, UK, later this year.
VAT,PHR
Bear Grylls Adventure comes first to Birmingham later this year / Bear Grylls Adventure

More News

1 - 15 of 38,007
19 Oct 2018
Private equity giant Blackstone has acquired UK-based live events venue operator National Exhibition Centre Group from LDC, the private equity arm of Lloyds Banking Group. ... More
19 Oct 2018
DW Fitness First is introducing a new water-based HIIT class in order to cater to the public's increasing demand for innovative, intensive group exercise classes. ... More
18 Oct 2018
International beauty and spa therapy standard setter Cidesco International is expanding its head office support team with the appointment of Jacqueline Kennedy as business development ... More
18 Oct 2018
Speaking at the annual Legend customer day at the NEC today, Sport England’s executive director of mass markets, Dave Newton gave a first reveal of ... More
18 Oct 2018
Fitness operator Equinox will move further into the lifestyle space with the launch of bespoke luxury travel experiences, featuring domestic and international multi-day journeys next ... More
18 Oct 2018
Research by UK-based charity Women in Sport suggests that there remains a lack of visibility of women’s sports coverage even among developed nations. The research, ... More
Focus Training
Focus Training
18 Oct 2018
The historic Keep at Norwich Castle in Norfolk, England is to be restored to resemble its Norman heyday following the injection of £9.2m (US$12m, €10.5m) ... More
18 Oct 2018
Health and social care secretary Matt Hancock has published a new technology masterplan for the National Health Service (NHS), designed to transform it into the ... More
18 Oct 2018
The Global Wellness Summit (GWS) celebrated recipients of its 5th-annual Global Wellness Awards and the winners of its Shark Tank of Wellness student competition, all ... More
18 Oct 2018
US billionaire Shahid Khan has withdrawn his bid to buy Wembley, English football's national stadium. Khan, the owner of Fulham Football Club and the Jacksonville ... More
17 Oct 2018
UK prime minister Theresa May has backed a new loneliness strategy, the government's first, which will encourage GPs to prescribe social activities – such as ... More
17 Oct 2018
A specialised gymnastics facility has opened at the Elmbridge Xcel Leisure Centre in Walton-on-Thames, Surrey. The purpose-built, £300,000 facility was officially opened by Commonwealth Games ... More
MoveGB
MoveGB
17 Oct 2018
US fitness brand Peloton has launched into the UK, marking the occasion with a three-week pop-up store – dubbed 'Peloton House' – in London's Covent ... More
17 Oct 2018
Five-a-side football centre operator Powerleague will begin restructuring its business after the firm's creditors accepted plans for a company voluntary agreement (CVA). Creditors voted in ... More
16 Oct 2018
A dramatic mountain-top arts centre has been built in the Yanshan mountains in China. The Hilltop Gallery – also known as the Phoenix Valley Summit ... More
MyZone
MyZone
1 - 15 of 38,007
employer of choice
Would you like to work for a gym operator that allows you to develop and use your skills to the full whilst being well rewarded? The Gym is totally committed to allowing 'the manager to manage' and rewarding our key personnel for delivery... More
Active IQ
Active IQ