Boutique operator Ten plans growth after capital funding secured
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Boutique operator Ten plans growth after capital funding secured

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We're really excited about being able to drive the pace of growth in line with our ambitions

Boutique health and fitness operator Ten Health and Fitness plans to double the size of its business over the next three years, having secured a £4m growth capital investment from Foresight Group.

The company currently has eight studios across London, with a ninth under construction, and says it will roll out its brand to additional locations in Greater London with this financial backing behind it.

Founded by managing director Joanne Matthews in 2007, Ten claims to be the only London boutique provider to bridge the gap between fitness and the medical sector. As well as its Dynamic Reformer Pilates programme (described as "Pilates with a bite" on the company's website), it offers one-to-one training, selected small-group fitness classes, physiotherapy and massage therapy.

In 2018, Ten launched TenClinical ‒ a specialist, prescribed exercise regime for clients living with the effects of life-altering clinical diagnoses such as heart disease, cancer and diabetes.

This service offering is delivered by what Ten says is a "Circle of Care", in which trainers and therapists collaborate at every stage of a client's physical wellbeing.

Matthews said the company's goal is to become the market leader in wellness within the boutique health and fitness sector: "Our mission has always been to 'bring more Ten-ness to more people in more places', and we're really excited about being able to drive the pace of growth in line with our ambitions."

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Boutique health and fitness operator Ten Health and Fitness plans to double the size of its business over the next three years, having secured a £4m growth capital investment from Foresight Group.
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