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Brand launches to celebrate London 2012 legacy projects

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A new brand has been unveiled to celebrate and promote sports and community projects inspired by London 2012 and the Queen's Jubilee.

'Inspired by 2012' - a government initiative - will lend its logo to a range of organisations connected to last year's events.

Culture secretary Maria Miller launched the brand on 10 April during an announcement at the Festival Wakeboard Park in Essex that £24m extra funding will be allocated to Sportivate.

The sports participation scheme is one of the first legacy projects to use the brand, along with Join In, Big Lottery Fund and Our Big Gig.

The Prime Minister's Olympic and Paralympic legacy ambassador Sebastian Coe said: "Over the next 10 years the Games' legacy will be delivered across the UK through a great variety of organisations and projects.

"The 'inspired by 2012' brand is a great way to give some of these projects a link to each other and the Games' legacy and will help people recognise the breadth of the legacy."

Miller said last year's summer was like no other and the government is committed to making the feeling of enthusiasm and inspiration last.

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A new brand has been unveiled to celebrate and promote sports and community projects inspired by London 2012 and the Queen's Jubilee.
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