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Our concepts of the week: OMA reveal previously unseen fashion show concepts

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A series of "never before released fashion collaborations" have been released this week by the New York office of international architecture practice OMA.

The studio posted five concepts on their Instagram account – in the form of renderings and videos – to celebrate the recent New York Fashion Week. The ideas, some of which went on to be built, include spaces for the public to watch fashion shows and flagship stores for fashion brands.

Perhaps the most striking design is a sunken platform which descends vortex-like into the River Seine. Stepped concentric circles create a unique space for fashion shows, with the audience depicted sitting on the steps while models walk around the rings.

The first project released was a conceptual retail layout imagining a store with a perimeter route and an open field of ultra-dense display elements that could be freely rearranged.

The second concept posted was the study model for a sculptural Omotesando flagship store in Tokyo. The concept became a reality when the store was built in 2013.

The third post was another catwalk study in which OMA imagined a set that could break apart Pangea-style into angular shards from which the public could watch fashion shows.

The final concept was for a Raleigh Denim New York flagship store with movable display islands, a diagonal split between retail, lounge and workshop areas and interior walls that increase in height incrementally to provide maximum visibility of the clothes on sale. The project was constructed in 2012.

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A series of "never before released fashion collaborations" have been released this week by the New York office of Dutch architecture practice OMA.
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Stepped concentric circles create a unique space for fashion shows, with the audience depicted sitting on the steps while models walk around the rings / OMA New York
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