China's wealthy travellers looking for customised experiences
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Urban Retreat
Competitive Salary and Benefits
Doha, Qatar
Chesterton Sports Centre
£20,661 - £22,911 pro rata
Cambridge, UK
British Weight Lifting
Competitive Salary & Benefits
Nationwide
Merlin Entertainments Group
Competitive
Auburn Hills, MI, USA
star job
Caterham School
Competitive, based on qualifications and experience
Caterham, Surrey, UK

China's wealthy travellers looking for customised experiences

Job opportunities
Bushey Grove Leisure Centre
Salary Circa £20,000 pa
location: Bushey, UK
Mytime Active
£15,600 per annum
location: Bromley Region, United Kingdom
Derby City Council
£32,233 – £36,153 a year
location: Derby, UK
more jobs

China’s wealthy travellers are increasingly opting for customised tours when they travel abroad – a niche but emerging trend in the luxury holiday market.

Latest research from Mintel reveals that a third (31 per cent) of Chinese consumers aged 20-49 – who have travelled for leisure in the last 12 months and spent RMB 20,000 or more per trip – have gone on customised tours.

On the contrary, just 17 per cent of leisure travellers who spent RMB 10,000 or less per trip have done the same.

“China’s luxury holiday market has been booming in recent years as a rising number of middle-class consumers continue to pursue higher-quality travel experiences," said Yihe Huang, research analyst at Mintel.

"Unique lifestyle experience has replaced common sightseeing or shopping activities to become the main theme of holiday travel among Chinese travellers.

"Wealthy travellers, today, are keen on a comprehensive lifestyle experience including, but not limited to, local attractions, food, culture, and leisure activities when taking leisure trips.

"In addition, it is noteworthy that customisation is increasingly valued among wealthy travellers as it caters to their varying needs.”

Britain has established itself among the most popular destination for Chinese visitors and the number of Chinese visitors to the UK has grown exponentially in the past 15 years.

In 2001, a modest 10.5m overseas trips were made by Chinese residents to the UK. By 2017 the figure had risen 145m – an increase of 1,380 per cent.

China 
Sign up for FREE ezines & magazines
China’s wealthy travellers are increasingly opting for customised tours when they travel abroad – a niche but emerging trend in the luxury holiday market.
TOU,TVL,SAM
THUMB29054_184184.jpg
employer of choice
Would you like to work for a gym operator that allows you to develop and use your skills to the full whilst being well rewarded? The Gym is totally committed to allowing 'the manager to manage' and rewarding our key personnel for delivery... More
Active IQ
Active IQ