DCMS under fire over tourism strategy ‘U-turn’ | Leisure Opportunities
Leaderboard
Leisure Opportunities

Leisure Opportunities

Job Search
see all jobs
Job opportunities
University of Essex Commercial Services
£15,554 per annum (pro-rata for part-time)
Colchester, United Kingdom
Everyone Active
Self-Employed
Middlesbrough, United Kingdom
Total Swimming Academies
£19,000 - £23,000 plus bonus
Merseyside, United Kingdom
KORE Software
Competitive
Europe
Bamford Spa
£19-21k Depending upon experience
Gloucestershire, United Kingdom

DCMS under fire over tourism strategy ‘U-turn’

Job opportunities
Hull Culture and Leisure
30,785 - £33,437
location: Hull, United Kingdom
City University of London
£22,214 - £24,285 per annum
location: London, United Kingdom
Chesterton Sports Centre
£16,123 - £16,781 per annum, pro rata
location: Cambridge, United Kingdom
more jobs

The Tourism Alliance has criticised the Department for Culture, Media and Sport’s (DCMS) decision to ‘merge’ VisitEngland and VisitBritain, warning that the move creates a number of “major problems” for the UK tourism industry.

Tourism minister Tracey Crouch announced this week that the organisations will be brought together under the responsibility of the British Tourist Authority. The move comes despite recommendations from both the recent Select Committee Inquiry on Tourism and DCMS’s own Triennial review of the operations of VisitEngland and VisitBritain to formally separate the two bodies.

Published in March 2015, the DCMS Triennial review concluded: “VE should be fully separated from VB and re-established as an executive NDPB in its own right. Greater transparency and accountability should drive improvements in the efficiency and effectiveness of both organisations.”

However, DCMS says it has decided not to proceed with the separation of the two bodies, because this would cost money that would be better spent on growing the visitor economy. Instead, VisitEngland will be subsumed by VisitBritain but will retain its own brand and a small team of staff.

The move has been criticised by the Tourism Alliance, which has warned that merging the two tourism bodies will harm domestic tourism in England, with the risk that funding earmarked for domestic use could be used to support international initiatives.

The tourism industry body added that the move throws up a conflict of interest over governance. VisitEngland’s board will only remain in an advisory capacity, with executive decisions being taken by the VisitBritain board - a situation which will see tourism representatives from Scotland, Wales and Northern Ireland making decisions on the future of their tourism rival England.

“The move is counter to the government’s policy on devolution which would dictate that there should be an autonomous tourism agency for England controlled by the English tourism industry,” Tourism Alliance director Kurt Janson told Leisure Opportunities.

“The new funding for tourism in England is to be dedicated to product development that supports international marketing activities and not activities that support the domestic tourism sector.”

A spokesperson for DCMS said that as tourism is a devolved matter for each home nation, the UK government thinks it's sensible to align the activities of VisitBritain and VisitEngland as it sponsors both.

"The government is fully committed to English tourism that's why we have protected VisitEngland's budget to 2020 and given an extra £40m specifically to boost English tourism,” said the spokesperson, referring to the new Discover England fund announced in the recent Spending Review.

“This fantastic financial settlement and a more focused strategy for English tourism will help reap huge economic benefits."

While a number of regional English tourism bodies are understood to be unhappy with the merger, Welcome to Yorkshire is thought to be broadly behind the restructuring.

A Welcome to Yorkshire spokesperson told Leisure Opportunities: "We work closely with VisitBritain and VisitEngland and will continue to do so under the new structural arrangements.?

"Welcome to Yorkshire is very supportive of the work done to promote our many great destinations to tourists from the UK and visitors from overseas."

Sign up for FREE ezines & magazines
The Tourism Alliance has criticised the Department for Culture, Media and Sport’s (DCMS) decision to ‘merge’ VisitEngland and VisitBritain, warning that the move creates a number of “major problems” for the UK tourism industry.
HHR,HOT,RST,TOU,TVL,PHR,PUB
6601_302233.jpg
More

News

Construction is underway on two new live music venues and a leisure-filled “urban gallery” in central London, designed by British architects Orms. The St Giles ... Read more
The UK attracted a record number of overseas visitors during June – thanks largely to the collapse in the value of the pound since the ... Read more
Gym and health club operators need to engage with their members and focus on customer service to help them retain numbers. In the latest issue ... Read more
European low-cost gym chain Basic-Fit is on target to open 100 clubs this year after it reported revenue growth of 26 per cent in the ... Read more
Culture and tech projects in the North of England will soon be able to bid for a slice from a £15m (US$19.3m, €16.5m) funding pie, ... Read more
Fitness franchise énergie Group has opened thé Yard - a new signature training concept that will be rolled out at its énergie and Fit4less clubs ... Read more
Active IQ
Active IQ
Swiss artist Felice Varini and the Chilean architecture practice Pezo von Ellrichshausen have been commissioned to design an ambitious temporary outdoor structure in the historic ... Read more
Tech startup Neurable has taken virtual reality to the next level, creating computer interfaces for the brain to allow users to control the technology using ... Read more
The historic Grayshott Spa in Surrey has been acquired by Austria-based health and medical resort specialists the Lanserhof Group. The family-run Lanserhof, which owns spas ... Read more
A curatorial development fund worth £500,000 (US$645,000, €550,000) has been created to help already established curators of museums and galleries in the UK learn new ... Read more
The All England Club is pushing forward with its plans to cover the No. 1 Court at Wimbledon. The new, retractable roof will form part ... Read more
One of the biggest misconceptions made in the physical activity sector is that retired people cannot train hard. Writing in the latest issue of Health ... Read more
Spirit Fitness UK
Spirit Fitness UK
One of the UK's biggest destination spas, the Lifehouse Spa and Hotel in the village of Thorpe le Soken, Essex, has had expansion plans scuppered ... Read more
Table Tennis England’s public funding has been reinstated after the national governing body finally agreed to a package of reforms compliant with the government’s Code ... Read more
An increasing number of local authority-owned leisure centres are being upgraded with spa facilities, as operators embrace the emerging trend to provide members with wellness. ... Read more
1 - 15 of 36,649