Deloitte: London 2012 generates 'significant boost' for Brand Britain | Leisure Opportunities
Job Search
see all jobs
Latest job opportunities
Xercise4Less
£25,000 - £30,000 + bonus [OTE £37,000 - £42,000]
Various, United Kingdom
star job
Crealy Great Adventure Park and Resort
Up to £30,000 pa
Exeter, United Kingdom
Kirklees Active Leisure
£18,036 - £20,101 per annum
Kirklees, United Kingdom
The Haberdashers' Aske's Boys' School
£21,447 pa
Borehamwood, United Kingdom
fit4less
Competitive
Glasgow, United Kingdom

Deloitte: London 2012 generates 'significant boost' for Brand Britain

Job opportunities
De Montfort University
£16,341 - £18,777 pa
location: Leicester, United Kingdom
Beckwith Health Club
Competitive
location: Harrogate, United Kingdom
more jobs

Image: London 2012 is attracting overseas residents

New research carried out by professional services provider Deloitte has found that London 2012 is generating a "significant boost" for Brand Britain among overseas residents.

A survey of 6,000 people found that 80 per cent of those from China and India's growing middle classes feel more likely to want to visit Britain as a result of this summer's Games.

More than 76 per cent of respondents from China and India also associate the Games with the UK - a higher proportion than residents elsewhere in Europe or the US.

Deloitte UK head of consumer business Nigel Wixcey said: "London 2012 clearly provides a direct and immediate opportunity for consumer businesses.

"However, our research shows the potential is there for a longer term benefit too, but only if companies are prepared to exploit the opportunity."

Details: www.deloitte.com

Image: LOCOG

Sign up for FREE ezines & magazines
New research carried out by professional services provider Deloitte has found that London 2012 is generating a "significant boost" for Brand Britain among overseas residents.
EVT,SAR,TOU,SAM,RES,COL
475449_279075.gif
employer of choice
John Treharne, CEO, The Gym Group
Would you like to work for a gym operator that allows you to develop and use your skills to the full whilst being well rewarded? The Gym is totally committed to allowing 'the manager to manage' and rewarding our key personnel for delivery.