Deloitte report: consumer spending on fitness and sport on the up
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
énergie fitness
Competitive
Manchester, UK
star job
Vibrant Partnerships
£40,000 + £10k performance related bonus paid quarterly
Enfield, UK
star job
PureGym
Competitive Salary, Excellent Benefits, & Incentives
Gravesend, Kent
star job
Strip Wax Bar & Boutique
Competitive Salary and Benefits
London, UK
Central Bedfordshire Council
£30,141 - £31,587 per annum, pro rata
Shefford, UK

Deloitte report: consumer spending on fitness and sport on the up

Job opportunities
Sport Aberdeen
Up to £26,000 per annum
location: Aberdeen, UK
Letchworth Sports and Tennis Club
£9-9.50 per hour
location: Letchworth Garden City, UK
Central Foundation Girls' School
Scale 5 (Spine point 24) £22,240 actual salary
location: London, UK
more jobs

A new report suggests that UK consumers are prioritising fitness and sport ahead of eating and drinking out.

The Leisure Consumer Q1 2018 report, by Deloitte, shows that spending on attending live sporting events, playing sport and going to the gym is expected to increase by 1 per cent during the next three months.

While a small increase, the upward trend is significant as contrasts the general consumer trend of spending less.

The report shows that spending has declined in nearly all other leisure sectors covered in the Deloitte survey – from eating and drinking out to betting and gaming.

The predictions for Q2 follow on from a Q1 which saw consumers reduce their leisure spending in seven out of 11 categories – compared to the same period in 2017.

Culture and entertainment spending fell by 4 per cent year-on-year, while drinking in pubs and bars and in-home leisure both saw spending fall by 3 per cent.

Of those who spent less on going out in Q1 2018, almost half (45 per cent) said they did so because they could not afford it.

The increase in fitness and sport spending, therefore, suggests that consumers are re-prioritising their discretionary spending. Attending live sporting events, playing sport and going to the gym are the only leisure categories that can expect to see a rise in spending over the next three months.

Simon Oaten, partner for hospitality and leisure at Deloitte, said: "Consumers are still feeling the pinch and, as a result, they are consciously re-evaluating the way they spend on leisure activities.

"This is one reason why we have seen such a decline in spending on in-home leisure. Cutting back on takeaways and entertainment purchases is easier for consumers to influence and therefore this category is more volatile to changing levels of income."

To find out more about Leisure Consumer Q1 2018 and to see a infographic on the study, click here.

Sign up for FREE ezines & magazines
A new report has shown that UK consumers are prioritising fitness and sport ahead of eating and drinking out.
SAR,HAF,RES
THUMB26404_564481.jpg

More News

1 - 15 of 38,446
22 Feb 2019
England rugby international James Haskell has become a gym franchisee, after opening a F45 functional training studio in Bath. The new studio will offer 45-minute ... More
22 Feb 2019
Breakdancing is among four new sports being proposed for inclusion at the Paris 2024 Olympic Games. Surfing, climbing and skateboarding are the other disciplines put ... More
22 Feb 2019
The first ever Community Leisure UK Awards will be held at The Lowry hotel in Manchester on 22 May 2019. Previously run under the Sporta ... More
21 Feb 2019
Steven Ward will step down from his role as ukactive CEO in April 2019, after more than 12 years with the organisation. Ward is leaving ... More
21 Feb 2019
Tourists, shoppers and commuters in Central London will be treated to a special Krispy Kreme experience in March, as the doughnut company opens a pop-up ... More
21 Feb 2019
Franchised fitness operator UFC Gym has appointed zynk Design to help with its roll out into the UK market. As design partner, zynk will oversee ... More
Les Mills
Les Mills
21 Feb 2019
Sport Ireland will invest €32m in national governing bodies, direct athlete support and the Local Sports Partnership Network (LSP) during 2019. The funding – which ... More
20 Feb 2019
Latest figures from the Active Schools programme in Scotland show that the number of children taking part in the initiative increased by 5 per cent ... More
20 Feb 2019
London's National Gallery is attempting to crack the US market, appointing a licensing agency to develop a multi-tiered retail strategy for the institution. The museum ... More
20 Feb 2019
Tayto Park is planning to build a €14m (US$15.8m, £12.29m) steel rollercoaster, with the Irish theme park's management calling the new attraction "vital to the ... More
20 Feb 2019
Lisa Barden has been named as chair of the UK Spa Association (UKSA), after founding chairman Charlie Thompson announced he would be stepping down after ... More
20 Feb 2019
The latest venture from German wellness operator, Lanserhof, is scheduled to open in May at the Arts Club in London. Designed by Dusseldorf-based firm Ingenhoven ... More
Alliance Leisure
Alliance Leisure
19 Feb 2019
UK Sport reveals plans to relax 'no compromise' approach, Sensory Alliance launches to help get people with impairments more active, professor Sally Davies to give ... More
19 Feb 2019
Shaun Harvey has revealed plans to step down from his position as CEO of the EFL (English Football League) at the end of the season. ... More
20 Feb 2019
Homefield Grange, a luxury health and wellness resort in Northamptonshire, has unveiled a new £1.7m 'natural wellness' spa. Called the Living Well Spa, the new ... More
Ridgeway Furniture
Ridgeway Furniture
1 - 15 of 38,446
employer of choice
Would you like to work for a gym operator that allows you to develop and use your skills to the full whilst being well rewarded? The Gym is totally committed to allowing 'the manager to manage' and rewarding our key personnel for delivery... More
Active IQ
Active IQ