Disney Imagineers to reinvent patient experience, as company commits US$100m to children's hospitals worldwide
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Love Withington Baths
£18,400 - £19,200
Withington, Manchester, UK
FMG Consulting
£negotiable
Nationwide, United Kingdom
Sea Life
Competitive
Florida, USA
The Gym Group
100% of your PT earnings
Milton Keynes, United Kingdom
Everyone Active
Self-Employed
Wigston, United Kingdom

Disney Imagineers to reinvent patient experience, as company commits US$100m to children's hospitals worldwide

Job opportunities
John Nike Leisuresport Ltd
Competitive Salary & Benefits
location: Berkshire, UK
more jobs

Disney is commiting more than US$100m (€81m, £71.6m) to children’s hospitals across the world, with the company’s Imagineers tasked with reinventing the patient and family experience in a care setting.

Disney’s Imagineers, who usually lend their talents to theme park design, will create a rich array of distinctly Disney elements, bespoke for children’s hospitals. Using Disney’s iconic characters, the Imagineers will create a number of experiences, all of which will include a supportive atmosphere that is personal, warm and entertaining for patients and families during their time at the hospital.

Announced at the Texas Children’s Hospital in Houston, US, the five-year initiative will be rolled out worldwide, building on a legacy of supporting children’s hospitals dating all the way back to company founder Walt Disney.

“Disney is dedicating this money to help improve the experience at children's hospitals around the world,” said Disney chair and CEO, Bob Iger, speaking at the company’s annual shareholder meeting.

“We're starting with the Texas Children's Hospital, where we will add a little Disney magic to their fantastic new expansion.

“With the help of patient care experts and our own Imagineers, we're going to help create a kid-friendly atmosphere incorporating our beloved characters and legendary creativity to bring our stories to life in ways that delight young patients and ease the stress of their hospital stay, and then we will replicate that effort in several more hospitals over the next five years.”

Among the plans, a new RFID (Radio-frequency identification)-based system will allow patients to customise their hospital visit by choosing their favorite Disney stories and characters, which will surround them during their stay. The RFID system will unlock special elements to further personalise and enhance the experience, such as “enchanted” artwork that comes alive.

The Imagineers will also create themed treatment and patient rooms, with interactive murals of Disney stories, bed linens and gowns featuring each child’s favorite characters, and personalised in-room entertainment. In these special rooms, mobile “play carts” will feature Disney-themed games and activities. Also available in-room, themed pop-up theatres will show Disney films, with first-run movies just released available to view for patients.

As part of the programme, doctors, nurses and hospital staff at participating locations will be given Disney customer-experience training. The training scheme will focus on leadership, employee engagement and high quality service, with a special customised programme for healthcare professionals designed to foster a less stressful, patient and family-centric hospital experience.

“We are honored to be the inaugural hospital to collaborate with Disney on this exciting patient-focused initiative,” said Mark A. Wallace, president and CEO of Texas Children’s Hospital – the largest children’s hospital in the US.

“Patient care is at the centre of our mission, and in addition to providing the highest-quality medical care to children, we strive to make the hospital experience as enjoyable and stress-free as possible for every patient and their family. We are looking forward to working with Disney to enhance our efforts in this area.”

Sign up for FREE ezines & magazines
Disney is commiting more than US$100m (€81m, £71.6m) to children’s hospitals across the world, with the company’s Imagineers tasked with reinventing the patient and family experience in a care setting.
TAW,VAT,DES
Bob Iger (right) With Black Panther and Mark Wallace (left) Texas Children's Hospital  / Disney

More News

1 - 15 of 37,896
18 Sep 2018
Celebrity survivalist Bear Grylls’ new £20m (US$26.3m, €22.5m) adventure attraction in Birmingham, UK, has opened its doors to the public, with Grylls promising to bring ... More
18 Sep 2018
A new report from the United Nations World Tourism Organisation (UNWTO) has been created to highlight the effects of "overtourism", also helping the world's cities ... More
18 Sep 2018
A new boutique fitness concept has entered the booming London fitness market today (18 September). FirstLight Cycle – an indoor cycling concept – has opened ... More
17 Sep 2018
Museums Galleries Scotland has launched an initiative looking to address the lack of accessible entry routes into museum jobs for non-university graduates. The scheme will ... More
17 Sep 2018
Colin Chong, Everton Football Club's recently appointed stadium development director, has claimed that the club's new home will have a transformative effect on the entire ... More
17 Sep 2018
Veteran skincare professionals Julio Lamberty and Laurie Nicoll Nord have joined forces to launch Luxury Wellness International, a new skincare company that aims to create ... More
Focus Training
Focus Training
17 Sep 2018
UK Athletics (UKA) chief executive Niels de Vos will step down at the end of September, following more than a decade in the role. During ... More
17 Sep 2018
Simon Devane, CEO of sports injury clinic Pure Sports Medicine, has revealed plans to take the brand outside of London – hinting that the company ... More
14 Sep 2018
An inclusive multi-sports centre has opened at the St Andrew’s School in Pangbourne, Berkshire. Developed in consultation with disability sports charity SportsAble, the £4m facility ... More
14 Sep 2018
Developer Moda has signed a pioneering partnership with wellness company Hero, which will look to create "the UK's healthiest rental communities". The partnership will see ... More
14 Sep 2018
Great National Hotels and Resorts has completed the merger with The Hotel Partnership for an undisclosed sum. The merger brings the group to a combined ... More
14 Sep 2018
Construction work is set to begin on a £6.7m expansion of Northampton’s Museum and Art Gallery, following the appointment of a main contractor for the ... More
MyZone
MyZone
13 Sep 2018
Photographs of Scotland’s first design museum, the V&A Dundee, have been released ahead of its 15 September opening. The building was designed by Japanese architect ... More
13 Sep 2018
The V&A Dundee has released new images of its interiors ahead of its eagerly anticipated, official opening on Saturday 15 September. The museum is Scotland’s ... More
13 Sep 2018
A new report has called for a "major culture shift" in order to get older people more physically active. The Reimagining Ageing report, by ukactive, ... More
Active IQ
Active IQ
1 - 15 of 37,896
employer of choice
Would you like to work for a gym operator that allows you to develop and use your skills to the full whilst being well rewarded? The Gym is totally committed to allowing 'the manager to manage' and rewarding our key personnel for delivery... More
Active IQ
Active IQ