Disney reaping rewards for park investments, says Bob Iger
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
De Montfort University
£16,766 – £19,202 per annum
Leicester, UK
Legoland Discovery Centre
Competitive
Somerville, Massachusetts, USA
Everybody Sport and Recreation
£8.68 ph
Crewe, UK
Continuum Attractions
Up to £24,000
Oxford, UK
The Eye Brand
Competitive
Sydney NSW, Australia

Disney reaping rewards for park investments, says Bob Iger

Job opportunities
Canal & River Trust
£30,500 (depending on experience) + excellent benefits
location: Birmingham, UK
Continuum Attractions
Up to £24,000
location: Oxford, UK
South Derbyshire District Council
Up to £65,000
location: Derbyshire, UK
more jobs

Disney chair and CEO Bob Iger has revealed that the company’s investments into its theme parks and resorts division has paid off, with substantial increases in popularity as a result.

Speaking during an earnings call, the Disney chief highlighted the various new areas the company is installing or has installed as proof of its continued ethos of investment in theme parks.

"We've been witnessing, over the last few years, a substantial increase in the popularity of our parks," he said.

"A lot of that has to do with how well they've been managed and the kind of investments that we've made, not just operationally but in expansion and the use of extremely popular IP.

"I think, particularly because of the nature of the investments, we've actually been fairly vocal and transparent about those investments.

"The two big Star Wars areas, the Toy Story Land that just opened up in Florida, the work that's going on in Hong Kong, Paris, Shanghai and Tokyo and all the great expansion and IP that we're putting in."

Iger noted also that the park is going to have to manage crowding as a result of the increased demand.

"What we're also trying to do is to use that popularity to manage the guest experience a little bit better. We know that crowding can be an issue and that when our parks are the most crowded, the guest experience is not what we would like it to be," he said.

"That popularity is going to continue and, with that, the enviable task of balancing that popularity with guest experience and price elasticity is going to come."

Iger also pointed out that Disney is looking to adjust pricing to maximise gains from all of this popularity and recoup on its investments in its parks.

"We're leveraging the popularity to obviously increase pricing and to spread demand and to get much more strategic about how we're pricing," he said.

"So the parks are still accessible but, in the highest peak periods, we're trying to basically manage the attendance so that the guest experience isn't diminished by the popularity."

Sign up for FREE ezines & magazines
Disney chair and CEO Bob Iger has revealed that the company’s investments into its theme parks and resorts division has paid off, with substantial increases in popularity as a result.
TAW,PHR
imagesX/THUMB340717_619713_782961.jpg

More News

1 - 15 of 38,618
22 Apr 2019
Sofitel Villa Borghese Rome is on track to launch this summer, following an extensive renovation by French architect and designer Jean Philippe Nuel. Situated near ... More
20 Apr 2019
Construction work on The Wave, a £37m indoor water park and leisure centre in Coventry, is in its final stages and the complex will be ... More
18 Apr 2019
A new £15m (US$19.5m, €17.3m) waterpark has opened its doors to the public in Rhyl, Wales, with three flumes for thrillseekers to enjoy. SC2, which ... More
18 Apr 2019
London’s V&A Museum has announced a partnership with Elton John and his husband, David Furnish, that will see its Gallery 101 in the newly opened ... More
18 Apr 2019
More than 190 UK institutions and individuals from the arts and culture sectors have pledged their support to Culture Declares Emergency (CDE), which is part ... More
18 Apr 2019
Ukactive has revealed the finalists for its annual industry awards. This year's edition is set to be the largest ever and will feature 18 different ... More
Alliance Leisure
Alliance Leisure
18 Apr 2019
Social enterprise Mytime Active has signed a 40-year deal to run 12 leisure facilities in London on behalf of Bromley Council. The deal will include ... More
17 Apr 2019
The number of physically active adults in England hits a record high, Swim England calls for health professionals to prescribe swimming, visitor attraction dedicated to ... More
17 Apr 2019
The Mental Health Foundation (MHF) has chosen body image as the theme for its Mental Health Awareness Week this year. Taking place from 13 to ... More
17 Apr 2019
The Football Association (FA) invested a record £128m into English football during 2017-18. Reporting its results for the financial year ending 31 June 2018, the ... More
16 Apr 2019
Fitness studio operator Bodystreet has expanded its UK operations with the opening of two new studios. The franchise-based company has opened sites in Coventry and ... More
15 Apr 2019
The spa at Donnington Valley Hotel in Newbury, Berkshire, UK has launched a new spa package inspired by gin. Called 'Spring into Gin', the package ... More
TVS Sports Surfaces
TVS Sports Surfaces
15 Apr 2019
Oulton Hall hotel in Leeds, UK, has named Leigh Mulholland as its new spa director. Mulholland previously worked as the sales and revenue manager for ... More
15 Apr 2019
A study on exercise injuries has suggested that people who engage in high-intensity interval training (HIIT) could be putting themselves at greater risk of injury. ... More
15 Apr 2019
The English and Wales Cricket Board (ECB) has embarked on a project to evaluate the potential of video gaming and esports as a platform to ... More
Ridgeway Furniture
Ridgeway Furniture
1 - 15 of 38,618
Active IQ
Active IQ