Exclusive: ParadropVR to open at The Bear Grylls Adventure
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Exclusive: ParadropVR to open at The Bear Grylls Adventure

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VR attraction developer Frontgrid has announced a new partnership with Merlin Entertainments that will see the company's ParadropVR ride open at The Bear Grylls Adventure at The NEC in Birmingham, UK.

Provided by Frontgrid and Immersivity, Paradrop VR combines VR technology with a suspended paragliding harness to provide an immersive experience that realistically simulates the feeling of flying on a paraglider. The ride features a smooth up and down motion incorporating sudden drops and smooth deceleration, making the rider feel as though they are actually paragliding, while interactive gaming allows riders to score points by flying through a series of targets as they descend.

Expected to open next month, the ride will be form part of The Bear Grylls Adventure's adrenaline-fuelled activity offering, which already includes iFLY (indoor skydiving), rock climbing and Europe's highest free-roam high ropes course.

Mike Vallis, divisional director New Brands at Merlin Entertainments, said: "ParadropVR is a totally unique way for visitors to experience the thrill and adrenaline of paragliding. It's a natural fit alongside our other adventures as we bring Earth's greatest challenges to life in new ways.

"Our team were instantly hooked by ParadropVR - it's exhilarating, exciting and importantly offers the type of world class experience we want to offer our guests."

Matt Wells, CEO of Frontgrid, said: "The response to ParadropVR has been amazing since we launched the product at the Euro Attractions Show last year. We're proud to be helping the team at Merlin Entertainments create incredible experiences at The Bear Grylls Adventure and can't wait to see the reaction from guests."

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Company Details
Frontgrid
Frontgrid unites experts in the global leisure, attractions and virtual reality industries with one aim: to bring ground-breaking adventure experiences to everyday environments
Address
Frontgrid Ltd Llys Helyg Brymore Terrace Penmaenmawr Conwy LL34 6AW Wales
Telephone
+44(0)7753 937 356
VR attraction developer Frontgrid has announced a new partnership with Merlin Entertainments that will see the company's ParadropVR ride open at The Bear Grylls Adventure.
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