FA Cup turns to music and fashion to attract young fans
Leaderboard
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Merlin Entertainments Group
Competitive
Orlando, FL, USA
star job
Design for Leisure Ltd
c £40,000
London, UK
Lex Leisure
£21,000 - £22,000 per annum
Paignton, UK
Aura Leisure and Libraries Ltd
from £18,859 to £20,661 per annum
Deeside, UK
The Wildfowl and Wetlands Trust
£35,780 per annum
Lancashire, UK

FA Cup turns to music and fashion to attract young fans

Job opportunities
activeNewham
Competitive Salary & Benefits
location: London, UK
Bluecoat Sports Health & Fitness Club
£7.08 to £7.83 per hour
location: West Sussex, UK
Trafford Leisure
£18,500 rising to £20,200 per annum
location: Trafford, UK
more jobs

The FA has announced that its campaign for this season’s FA Cup will use a group of musicians, designers, gamers and fashionistas to target a new generation of fans.

As Premier League teams join the tournament at the third round, which kicks off today (5 January), the FA revealed ‘#CupCollective’, which will give a group of ‘creatives’ behind-the-scenes access to create and share content.

The Collective includes presenters Poet and David ‘Vuj’ Vujanic, who this weekend will bring together their network of creators via a WhatsApp group of influencers.

The concept is designed to create ‘fan-first content’ expressing what The FA Cup means to the artists and fans over the course of the tournament, which runs until May.

YouTube entrepreneur Vuj said: “As a Liverpool fan, I fondly remember Alonso’s goal from the halfway against Luton and that special Gerrard performance in the 2006 final, which is one of the cup’s greatest moments.

“Then there’s the romantic underdog narrative that shines a light on places and clubs that haven’t been in the spotlight before.

“It really is a unique competition that brings together every aspect of the footballing world.”

Poet added: “The Emirates FA Cup is a competition that, as an Arsenal fan, I very much love.

“Being asked to work with this competition is really exciting. Marry that with the fact I’m working with my best friend Vuj and it’s a really exciting opportunity to merge our lifestyle with football and create some really cool content.”

Sign up for FREE ezines & magazines
The FA has announced that its campaign for this season’s FA Cup will use a group of musicians, designers, gamers and fashionistas to target a new generation of fans.
SAR,AAC,PHR
Poet is one of the establishing members of the new group which will promote the FA Cup / FA
employer of choice
Would you like to work for a gym operator that allows you to develop and use your skills to the full whilst being well rewarded? The Gym is totally committed to allowing 'the manager to manage' and rewarding our key personnel for delivery... More
Leaderboard
Leaderboard
Active IQ
Active IQ