see all jobs
Fitness brand backed by BBC Dragon to target New Zealand market
Vintage-inspired cardio workout SwingTrain, which has the backing of BBC Dragons' Den investor Deborah Meaden, will be holding a series of training events as it looks to recruit instructors – including in New Zealand.
As part of growth plans, the brand is holding six training events across the UK, including in Scotland and Wales, and the workout’s first venture to the southern hemisphere, with two instructor recruitment days in New Zealand.
Since its launch at the beginning of the year, 45 venues, mainly in London, have opened across England.
SwingTrain workouts are accompanied by the vintage music of swing, gospel, rhythm and blues, and jazz.
Classes are suitable for all levels of Fitness and coordination. SwingTrain fitness instructors lead participants through a series of follow-along moves inspired by the street Dances of Charleston, lindy hop, and shag.
The full-body cardio workouts exercise legs, arms and core, as well as developing coordination and mental agility through memorable routines. Each SwingTrain session lasts for an hour, including warm-up and warm-down time.
The fitness regime was developed by Scott Cupit, a dance teacher and entrepreneur who secured £65,000 (US$80,300, €77,000) for a 20 per cent stake in his dance school business on the BBC2 television show last year.
Cupit, managing director of Swing Patrol UK, said: “Supported by Deborah Meaden and my dedicated SwingTrain team, SwingTrain instructors have been quickly establishing and running their own SwingTrain businesses, bringing their entrepreneurial spirit to their local area and growing loyal communities of SwingTrainees across England.
“We’re continuing to grow across the English regions and are very excited about establishing our first SwingTrain venues in Scotland, Wales and New Zealand. We are building relationships with potential instructors in Australia, Germany and the United States and are aiming to establish SwingTrain as an international fitness brand by the end of 2017.”
The training events will be held in April and May.
More News
- News by sector (all)
- All news
- Fitness
- Personal trainer
- Sport
- Spa
- Swimming
- Hospitality
- Entertainment & Gaming
- Commercial Leisure
- Property
- Architecture
- Design
- Tourism
- Travel
- Attractions
- Theme & Water Parks
- Arts & Culture
- Heritage & Museums
- Parks & Countryside
- Sales & Marketing
- Public Sector
- Training
- People
- Executive
- Apprenticeships
- Suppliers