Fitness First's Mike Balfour invests in a new 'high intensity' gym chain | Leisure Opportunities
Leisure Opportunities

Leisure Opportunities

Job Search
see all jobs
Job opportunities
Bluecoat Sports Health & Fitness Club
£18,000 pa + membership sales commission
Horsham, United Kingdom
Sandown Sports Club
£18,785 per annum
Becky Adlington's Swim Stars
Up to 19k-23k plus PRP
Midlands, United Kingdom
Simply Gym
£24,000 - £28,000 pa dependant upon experience
Bedford, United Kingdom
Inspiring healthy lifestyles
£25,390 - £30,119 per annum
Selby, United Kingdom

Fitness First's Mike Balfour invests in a new 'high intensity' gym chain

Job opportunities
Hull Culture and Leisure
30,785 - £33,437
location: Hull, United Kingdom
City University of London
£22,214 - £24,285 per annum
location: London, United Kingdom
Stevenage Leisure Limited
location: Oakham, United Kingdom
more jobs

One of the founders of Fitness First is investing in a new chain of American-inspired “high intensity” gym studios using the “pay as you train” business model.

Mike Balfour, the man who helped grow Fitness First into a worldwide franchise, is becoming a non-executive director and investor for One Rebel gyms.

One Rebel hopes to secure £2.7m from investors, to be spent on 10 to 20 gyms and allowing investors to exit after five years.

The “pay as you train” model will be adopted by One Rebel to compete in an industry where low-cost gyms, eschewing joining fees or monthly subscriptions, are becoming the norm.

The first club is expected to open in London this September and will include two or three studios for cycling and treadmill classes, plus either “hot yoga” or a “fight club”.

One Rebel will also draw inspiration from Orangetheory Fitness, brought to Britain by David Lloyd Leisure, which claims customers can burn 500 to 1,000 calories in a 60 minute work-out.

Zillah Byng-Maddick, formerly chief executive of Trader Media Group and finance director of Fitness First, will chair One Rebel.

James Balfour, Mike Balfour's son and former investment banker, will be chief executive and Giles Dean will play the role of operations director.

James previously co-founded the Jatomi Fitness chain with his father and ran its Asian operations.

Chancery Investment Partners are running the investment process.

The initial backers are spending £400,000 on a 60 per cent stake and investors will be able to buy shares through a Chancery investment programme in units of £25,000, which will amount to £2.3m: a 35 per cent stake.

Chancery will have the option of acquiring the remaining five per cent.

Sign up for FREE ezines & magazines
One of the founders of Fitness First is investing in a new chain of American- inspired “high intensity” gym studios using the “pay as you train” business model.


Construction is underway on two new live music venues and a leisure-filled “urban gallery” in central London, designed by British architects Orms. The St Giles ... Read more
The UK attracted a record number of overseas visitors during June – thanks largely to the collapse in the value of the pound since the ... Read more
Gym and health club operators need to engage with their members and focus on customer service to help them retain numbers. In the latest issue ... Read more
European low-cost gym chain Basic-Fit is on target to open 100 clubs this year after it reported revenue growth of 26 per cent in the ... Read more
Culture and tech projects in the North of England will soon be able to bid for a slice from a £15m (US$19.3m, €16.5m) funding pie, ... Read more
Fitness franchise énergie Group has opened thé Yard - a new signature training concept that will be rolled out at its énergie and Fit4less clubs ... Read more
Spirit Fitness UK
Spirit Fitness UK
Swiss artist Felice Varini and the Chilean architecture practice Pezo von Ellrichshausen have been commissioned to design an ambitious temporary outdoor structure in the historic ... Read more
Tech startup Neurable has taken virtual reality to the next level, creating computer interfaces for the brain to allow users to control the technology using ... Read more
The historic Grayshott Spa in Surrey has been acquired by Austria-based health and medical resort specialists the Lanserhof Group. The family-run Lanserhof, which owns spas ... Read more
A curatorial development fund worth £500,000 (US$645,000, €550,000) has been created to help already established curators of museums and galleries in the UK learn new ... Read more
The All England Club is pushing forward with its plans to cover the No. 1 Court at Wimbledon. The new, retractable roof will form part ... Read more
One of the biggest misconceptions made in the physical activity sector is that retired people cannot train hard. Writing in the latest issue of Health ... Read more
Focus Training
Focus Training
One of the UK's biggest destination spas, the Lifehouse Spa and Hotel in the village of Thorpe le Soken, Essex, has had expansion plans scuppered ... Read more
Table Tennis England’s public funding has been reinstated after the national governing body finally agreed to a package of reforms compliant with the government’s Code ... Read more
An increasing number of local authority-owned leisure centres are being upgraded with spa facilities, as operators embrace the emerging trend to provide members with wellness. ... Read more
1 - 15 of 36,649