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Boom Cycle to open studio at Battersea Power Station

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Boutique fitness operator Boom Cycle is growing its portfolio with two new London sites – one in Hammersmith and a flagship operation at the iconic Battersea Power Station.

Launching in May, the Hammersmith studio will be 3,700sq ft (377sq m) nearby the underground station.

In June, the 4,700sq ft (437sq m) Battersea Power Station operation will open. The power station redevelopment includes new homes with roof gardens, a hotel, shops, restaurants and bars.

The Battersea site will launch with Boom Cycle’s signature 45-minute classes and also express 30-min sessions over the lunch period, with a free protein shake for every 30-min rider.

The two sites will have Funktion-One sound systems and Schwinn bikes. Boom Cycle is also partnering global technology company Dyson and kitting out all new and existing studios with Supersonic hairdryers in their beauty bars, as well as fixtures and fittings.

Boom Cycle was founded by Hilary and Robert Rowland, who launched in London's Shoreditch in 2011. They opened a Holborn studio in the city in 2014.

Robert Rowland said: “Following enormous growth Hilary and I are so excited to embark on this next leap of Boom Cycle’s journey. We started in humble beginnings with our original studio that we built ourselves, to six years later opening flagship sites in two of our top priority locations.”

Hilary Rowland added: “This new chapter of Boom Cycle will not only see the realisation of the facilities we’ve always dreamed of, but will enable us to spread our message of empowerment to more Londoners and we couldn’t be happier. It’s time for us as a community to grow and offer more to each member of our community, making us all stronger as a whole.”

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Boutique fitness operator Boom Cycle is growing its portfolio with two new London sites – one in Hammersmith and a flagship operation at the iconic Battersea Power Station.
HAF
Boom Cycle was founded by Hilary and Robert Rowland in 2011
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John Treharne, CEO, The Gym Group
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