Gympass secures three-year Bannatyne extension – expands reach to all 72 clubs

Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium fitness operator Bannatyne.

The deal follows an initial 12-month partnership which saw a steady growth of gympass usage across the Bannatyne estate.

The number of Gympass-based memberships at Bannatyne clubs grew from 1,000 in December 2018 to 1,800 in January 2019 – representing a 77 uplift in revenue. The number of Bannatyne sites with Gympass usage also increased from 45 to 68 between December and January.

Figures provided by Gympass show that at one of the sites – Bannatyne Norwich – the number of Gympass users jumped from 41 in May 2018, before the partnership officially launched, to 228 in June 2018. The growth continued throughout 2018 to reach 343 members by December, with a further jump in January 2019 to 514.

As part of the new agreement, all of Bannatyne's 72 clubs will now be made available for Gympass members.

The deal will also extend beyond the Gympass platform, with a host of live wellness events planned. Bannatyne employees will regularly be invited into the offices of Gympass’ corporate clients to run fitness classes and health checks, while Gympass plans to hold wellbeing events, such as breakfast workouts, at Bannatyne Clubs to encourage more people to try the facilities.

“Our relationship with Gympass has proven to be extremely successful over the past year, showing considerable uplift in revenue and attendance at our facilities from corporate members,” said Adrian Worsley, national operations manager at Bannatyne Health Clubs.

“We're excited to evolve this partnership, working with Gympass for another three years and working closely with our Corporate Sales team to ensure we deliver the most effective strategy possible.”

Eamon Lloyd, head of partnerships at Gympass, added: "We are solidifying our partnership with Bannatyne Health Clubs, offering access to their extensive range of clubs for another three years."

Gympass has partnerships with a number of leading UK employers – including Aviva, Rolls Royce and Thames Water. Last month the platform signed a deal with Tesco, which will see the retail giant's 300,000 staff members being offered subsidised gym memberships.