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Hilton retail site to sell eforea products

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Hilton Hotels and Resorts (HHR) has announced that its hiltontohome.com retail website is to offer skincare and beauty products from its global spa concept, eforea: spa at Hilton.

Peter Thomas Roth; Kerstin Florian; LI'TYA; and VitaMan products, which are used across Hilton's eforea estate, will be on sale to consumers through the website from 25 November.

The eforea: spa at Hilton concept was launched by HHR in October 2010 and currently has seven locations at hotels around the world,, with a further 90 in the development phase.

Tyra Lowman, senior director global spa brands, luxury and full service, Hilton Worldwide, said: "The start of the holiday gift-giving season is a perfect time to share our most popular eforea: spa at Hilton products.

"The eforea concept strives to help our guests emerge brighter and we hope our carefully curated product collection helps shoppers bring what they love about eforea: spa at Hilton into their everyday lives."

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Hilton Hotels and Resorts (HHR) has announced that its hiltontohome.com retail website is to offer skincare and beauty products from its global spa concept, eforea: spa at Hilton.
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