Joanne Bannatyne opens gym near ex-husband's health club | Leisure Opportunities
Leaderboard
Leisure Opportunities

Leisure Opportunities

Job Search
see all jobs
Job opportunities
Forestry Commission
£29,401 - £32,486
Wendover, United Kingdom
Celtic Manor Resort
Competitive
Newport, United Kingdom
Oxford University Sport
£16,289 - £18,412 per annum
Oxford, United Kingdom
KORE Software
Competitive
Europe
Parkwood Leisure
£10 - £12.25 per hour
Cardiff, United Kingdom

Joanne Bannatyne opens gym near ex-husband's health club

Job opportunities
Stevenage Leisure Limited
Competitive
location: Oakham, United Kingdom
Sandown Sports Club
£18,785 per annum
location:
Inspiring healthy lifestyles
£25,390 - £30,119 per annum
location: Selby, United Kingdom
more jobs

Duncan Bannatyne's ex-wife has expanded her growing chain of CrossFit-affiliated gyms with the opening of CrossFit Jacana in Durham, less than a mile from one of Duncan’s health clubs.

Joanne Bannatyne, who divorced the entrepreneur and TV personality last year and was also managing director of Bannatyne’s Fitness, has opened the Belmont Industrial Estate club with business partner Lee Howe.

The move has generated press headlines as it comes a few months after Joanne Bannatyne took out a large advert near her former husband’s Darlington offices, to promote her CrossFit DL2 gym with the slogan “Welcome Your New Neighbours”.

But she says the new opening is purely about business, with CrossFit Jacana fitting the brand’s industrial setting profile and being ideally located to attract new members.

“Given who she was married to, there is always going to be interest in Joanne’s activities, but she’s just focusing on the gyms and building the business,” says Joanne Bannatyne’s spokesperson.

“For us it was all about finding the best site in an industrial setting to open Durham’s second CrossFit gym – the fact Bannatyne’s is nearby didn’t even come in to it.”

Like Joanne Bannatyne’s three other gyms in the northeast, the 5,000sq ft (465sq m) club operates under the CrossFit banner – for which affiliates must pay $3,000 a year – with a focus on weight lifting, cardio-respiratory endurance and gymnastics, which are combined to form the ever-changing WOD (workout of the day).

The gym, which features Again Faster equipment and Wolverson competition kettlebells, offers a range of high intensity CrossFit classes in addition to open gym sessions.

The £55-a-month no-contract facility opened at the beginning of January and aims to cater for between 250-300 members.

Head Coach Chris Mason – a semi-professional footballer with Spennymoor Town – says the functional fitness offered by CrossFit workouts, helps the concept appeal to a wide audience.

“We’ve had lots of different fitness abilities coming to check out the gym so far and there’s definitely a growing demand for high intensity classes right now,” he says.

“It certainly helps with my football fitness and several teammates have been down for a trial after noticing my performances on the pitch!”

Sign up for FREE ezines & magazines
Duncan Bannatyne's ex-wife has expanded her growing chain of CrossFit- affiliated gyms with the opening of CrossFit Jacana in Durham, less than a mile from one of Duncan’s health clubs.
HAF,PHR
540606_747290.jpg
More

News

Fitness franchise énergie Group has opened thé Yard - a new signature training concept that will be rolled out at its énergie and Fit4less clubs ... Read more
Swiss artist Felice Varini and the Chilean architecture practice Pezo von Ellrichshausen have been commissioned to design an ambitious temporary outdoor structure in the historic ... Read more
Tech startup Neurable has taken virtual reality to the next level, creating computer interfaces for the brain to allow users to control the technology using ... Read more
The historic Grayshott Spa in Surrey has been acquired by Austria-based health and medical resort specialists the Lanserhof Group. The family-run Lanserhof, which owns spas ... Read more
A curatorial development fund worth £500,000 (US$645,000, €550,000) has been created to help already established curators of museums and galleries in the UK learn new ... Read more
The All England Club is pushing forward with its plans to cover the No. 1 Court at Wimbledon. The new, retractable roof will form part ... Read more
Focus Training
Focus Training
One of the biggest misconceptions made in the physical activity sector is that retired people cannot train hard. Writing in the latest issue of Health ... Read more
One of the UK's biggest destination spas, the Lifehouse Spa and Hotel in the village of Thorpe le Soken, Essex, has had expansion plans scuppered ... Read more
Table Tennis England’s public funding has been reinstated after the national governing body finally agreed to a package of reforms compliant with the government’s Code ... Read more
An increasing number of local authority-owned leisure centres are being upgraded with spa facilities, as operators embrace the emerging trend to provide members with wellness. ... Read more
Brentford Football Club has revised plans for its new stadium, with the capacity set to decrease from 20,000 seats to 17,250. The Championship team has ... Read more
The official reopening of the redeveloped Westway Sport & Fitness Centre in North Kensington has been used to help those affected by the Grenfell Tower ... Read more
Active IQ
Active IQ
Around 250,000 holidaymakers from China spent more than £1bn in the UK last year, marking the increased importance of the country to the UK’s tourism ... Read more
A new spa and hotel could be developed in the village of Chipping, in the Forest of Bowland. Kirk Mill, with its 11-acres (4.5-hectare) of ... Read more
The team behind family-run gym operator truGym has launched a 1,600sq ft (149sq m) HIIT (high-intensity interval training) boutique studio in Bromley, Kent, with plans ... Read more
1 - 15 of 36,644