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Madison in Middle East expansion
Madisons Coffee is to take its Richoux brand to the Middle East.
Owner of Madisons Coffee bars and Richoux restaurants, the company has signed a franchise agreement with the Al Attiyah Group to expand the Richoux brand in Qatar and the United Arab Emirates (UAE).
Two Richoux restaurants will be opened in Qatar under the first franchise agreement for a fee of $175,000 and up to six more are planned under a second agreement also for a fee f $175,000, which is due to be completed in November.
Madisons Coffee plc will earn additional fees for each new restaurant and will earn royalties on sales generated.
The Richoux restaurant format is a strong niche restaurant that we believe has potential for further international development on a franchise basis, said Gareth Lloyd-Jones, chief executive of Madisons Coffee.
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