Male grooming boom sees increase in sales and spa visits | Leisure Opportunities
Leaderboard
Job Search
see all jobs
Latest job opportunities
Bamford Spa
£19-21k Depending upon experience
Gloucestershire, United Kingdom
star job
Sandown Sports Club
Competitive
Esher, United Kingdom
fit4less
Competitive
Hemel Hempstead, United Kingdom
star job
Zoological Society of London
£30,316 pa (Inclusive of London Weighting)
Camden, London, United Kingdom
Matt Roberts Personal Training Company
£25 – 30k+
London, United Kingdom

Male grooming boom sees increase in sales and spa visits

Job opportunities
FACEGYM
Competitive plus commission
location: London, United Kingdom
The Old Course Hotel
OTE - £24,000
location: St Andrews, United Kingdom
more jobs

The number of beauty and grooming products aimed at men has rocketed with a global increase of 70 per cent over the past six years, according to new research from Mintel.

The research looked at statistics based on retail sales and discovered that 21 per cent of men in Britain use hand and nail products, while 42 per cent use facial moisturisers and 74 per cent of men are described as ‘keen shoppers’ when purchasing personal care products.

Tom Wilscam, CEO of male grooming and beauty specialist, Hommage, believes that the statistics bode well for spas in the majority of countries.

“The United States has the lowest percentage of male spa goers, but while the trend is lower in the US, it appears to have taken off in other countries,” he said.

“Asia is where you have the highest percentage of male spa attendance. In the Middle East, treatments and regular shaves are extremely popular among Arabic men.

“Men worldwide all have similar challenges with grooming and can benefit from learning about treatments and best practices in men’s grooming usually found in a spa.

“It’s about the art of combining this modern technology with many of the ancient traditions found in spa treatments gathered from across the world.”

Sign up for FREE ezines & magazines
The number of beauty and grooming products aimed at men has rocketed with a global increase of 70 per cent over the past six years, according to new research from Mintel.
SAB,RES
985872_522553.jpg
employer of choice
John Treharne, CEO, The Gym Group
Would you like to work for a gym operator that allows you to develop and use your skills to the full whilst being well rewarded? The Gym is totally committed to allowing 'the manager to manage' and rewarding our key personnel for delivery.