New beer sponsorship for RFU | Leisure Opportunities
Job Search
see all jobs
Latest job opportunities
star job
Middlesex FA
Up to £25,000, Depending on Experience
Ealing, London, United Kingdom
Bedruthan - The Scarlet
Mawgan Porth, Cornwall, United Kingdom
St. Piran's School
Maidenhead, United Kingdom
Dormy House
Broadway, Worcestershire, United Kingdom
Finesse Leisure Partnership
Hatfield, United Kingdom

New beer sponsorship for RFU

Job opportunities
Halo Leisure
£35-40k plus PRP (OTE £40-45k+)
location: Leominster, United Kingdom
Middlesex FA
Up to £25,000, Depending on Experience
location: Ealing, London, United Kingdom
more jobs

England’s Rugby Football Union (RFU) has agreed a multi-million pound, four-year sponsorship with Greene King IPA.

Greene King IPA will now be the official beer sponsor of England Rugby and, as part of the deal, will be served in all the bars at London’s Twickenham stadium and have its own dedicated Greene King IPA pub in the west car park.

All of Greene King’s pub estate will also become the official supporters pubs for every England rugby match, with in-pub promotions running throughout the season.

Business operations director for the RFU, Paul Vaughn, said: “The team at Greene King are experienced in deals of this kind, and with their pub estate, they have a real point of difference as they can engage fully with rugby fans who aren’t able to attend international games at Twickenham.”

Justin Adams, managing director of Greene King Brewing Company, added: “We know that more than 10 million ale drinkers watch rugby on television and that more than three million people attend the games.

“This sponsorship gives Greene King a powerful new way to connect with our consumers and pub-goers and gives our pubs a great opportunity to offer new and exciting promotions.” Details:

Sign up for FREE ezines & magazines
The Rugby Football Union (RFU) has agreed a multi-million pound, four-year sponsorship deal with Greene King IPA.
employer of choice
John Treharne, CEO, The Gym Group
Would you like to work for a gym operator that allows you to develop and use your skills to the full whilst being well rewarded? The Gym is totally committed to allowing 'the manager to manage' and rewarding our key personnel for delivery.