PayAsUGym rebrands as Hussle to reflect 'changing market'
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
GLL
Up to £18,305 per annum (39 hours a weeks pro rata
Riverside Park & Pools, Wallingford, Oxfordshire
Xercise4Less
Realistic OTE of £30,000
Nationwide, United Kingdom
Thrive Tribe Ltd
£22,000 – £24,000 + benefits
Stratford, London, UK
BH Live
£25,500
Portsmouth, UK
Wood Hall Hotel and Spa
Competitive salary plus benefits
Wood Hall Hotel & Spa, Wetherby

PayAsUGym rebrands as Hussle to reflect 'changing market'

Job opportunities
Champneys Tring
Competitive
location: Tring, UK
training opportunity
Focus Training
location: Nationwide, United Kingdom
SportsJobs4Women
IRO £1,900 (tax free) / month + 10% commissions on PT
location: Middle East
more jobs

Online fitness marketplace PayAsUGym is to undergo a rebrand as the service shifts its focus on supporting mid-market and premium health club operators reach a millennial audience.

As part of the rebrand, the fitness marketplace – which currently works with more than 2,700 gyms and health clubs across the UK – will change its name to Hussle.

"When PayAsUGym was conceived almost 10 years ago as the original fitness marketplace, the name of the company worked well," said Neil Harmsworth, COO. "It was easy to understand and described what the users did: got one-off gym passes on a pay as you go basis.

"Since then a lot has changed and our customers have evolved. The digitally-savvy, 18-35-year-old market lead busy, varied lives. They’re looking for a simple way to fit fitness into their lives, not just a quick gym fix."

Harmsworth said the company has added services – such as the Monthly+ Pass – to its mix, which has allowed customers to access upscale gyms and health clubs through a premium-priced reciprocal membership.

"This change in service, target audience and participating clubs meant that the name 'PayAsUGym' was no longer fit for purpose," Harmsworth said. "It felt transactional and didn’t match up to the great experience we offer – and it no longer described how people interact with us.

"Our new name, Hussle, is inspired by people who want to make the most of their lives – and Hussle to make that happen. These people are cool, they’re switched on, and they’re looking for smart ways to fit fitness into their lives. And that’s exactly what we’re all about, helping these customers access the best clubs in the country."

To launch the brand, Hussle will invest in a national marketing campaign throughout May, June and July.

The rebrand comes less than a year after the company secured a £6.5m Series A investment round led by Albion Capital.

Sign up for FREE ezines & magazines
Online fitness marketplace PayAsUGym is to undergo a rebrand as the service shifts its focus on supporting mid-market and premium health club operators reach a millennial audience.
HAF,FIT,IND,PTS,SAM,PHR
imagesX/THUMB341697_319102_206745.jpg

More News

1 - 15 of 38,703
20 May 2019
Scottish Secretary David Mundell has met with Lawn Tennis Association (LTA) chief executive Scott Lloyd to discuss plans to develop the sport in Scotland and ... More
20 May 2019
A survey of UK gym users has found that a third (34 per cent) of gym users said they were aware of other members at ... More
17 May 2019
Inspired to encourage children to develop a lasting relationship with plants and nature, Royal Botanic Gardens, Kew in London is all set to open its ... More
17 May 2019
The UK health and fitness industry is healthier than it has ever been, according to The 2019 State of the UK Fitness Industry Report. Published ... More
17 May 2019
Swim England and the Royal Life Saving Society (RLSS UK) have entered into a new partnership to make it easier for swimming teachers and lifeguards ... More
17 May 2019
People eating ultra-processed foods ate more calories and gained more weight than when they ate a minimally processed diet, according to results from a National ... More
Focus Training
Focus Training
17 May 2019
Wellness Week 2019 has kicked off in Romagna, Italy. The event will run from 17 to 26 May. Wellness Week was founded by Technogym as ... More
17 May 2019
Sportscotland has unveiled its new corporate strategy, setting out its approach to delivering an active Scotland where "everyone benefits from sport". The national agency for ... More
17 May 2019
Construction work has begun at the site of the £6.3m Market Rasen Leisure Centre in Lincolnshire. Scheduled to open in 2020, the centre will include ... More
17 May 2019
Grayshott Health Spa, a luxury spa resort and the former home of Alfred, Lord Tennyson, in Surrey, UK, is set to introduce the Health Regime ... More
17 May 2019
Sport Wales has launched a funding initiative called 'A Place for Sport', which will see £1m invested in community sports facilities. Delivered in partnership with ... More
16 May 2019
The winners of the Museums + Heritage Awards were announced in London last night (15 May), with museums large and small being honoured and Sir ... More
ukactive
ukactive
16 May 2019
Physical activity could be a major tool in battling rising levels of loneliness among young people. A study of college students found that physically active ... More
16 May 2019
Beata Aleksandrowicz, massage expert and founder of the Pure Massage Spa Training Method, is set to launch 'Ask Beata', a new social media-led interactive concept ... More
16 May 2019
Inverness Castle in the Scottish Highlands is to be transformed into a tourist attraction that celebrates the Highlands' past, present and future, with LDN Architects, ... More
Alliance Leisure
Alliance Leisure
1 - 15 of 38,703
STA-Swimming Teachers Association
STA-Swimming Teachers Association