Peppa Pig theme park potentially in the works as Varney discusses Merlin IP merits
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Parkwood Leisure
£21,000 per annum
High Peak, UK
The Silverstone Experience
Up to £30,000 pa
Silverstone, Towcester, UK
Eureka
Circa £42,000 per annum
Halifax, UK
Sea Life
Competitive
Bloomington, Minnesota, USA
Legacy Leisure
£17,142.48
Long Eaton, Nottingham, UK

Peppa Pig theme park potentially in the works as Varney discusses Merlin IP merits

Job opportunities
Sea Life
Competitive
location: Bloomington, Minnesota, USA
Legoland
Competitive
location: Carlsbad, California, USA
Heide Park Resort
Competitive
location: Soltau, Germany
more jobs

Merlin chief Nick Varney has revealed potential plans for a theme park development dedicated entirely to Peppa Pig.

Speaking during a recent trading update conference call, the Merlin CEO discussed the power of IP at the company's portfolio of theme parks and resorts.

"Disney and Universal clearly have their own mega theme parks and their own IPs and we can all see what they are doing," said Varney.

"But there are an awful lot of brands and IP owners who don't and Merlin, I think, is perfectly placed to become the partner of choice for those companies – and it already is, as evidenced by some of their relationships we're already exploiting.

"Merlin has a track record with its own brands, like Madame Tussauds and Sea Life but it has, obviously, a very strong track record in the partner of our IPs that we have worked with, most notably Lego through the Legoland brand.

"But there are also partnerships you've seen us exploit with BBC and CBeebies' land at Alton Towers and more recently, eOne’s Peppa Pig, which is manifesting itself both in lands and existing theme parks in the Merlin estate, a new Midway brand, Peppa Pig World of Play and, potentially in the future, a bespoke Peppa Pig theme park."

Varney went on to say that the group can offer IP owners any number of options, be it lands at existing parks or, indeed, dedicated parks.

"Merlin's track record is a great recommendation – both in the fact that we are truly global, operating across four continents, and the fact that, unlike any other operator in our market, we are multi-format," he said.

"We can offer people theme parks. We can offer them theme park-branded accommodation. We can offer them Midway. And in the future, Merlin magic-making is doing a lot of work at looking at other formats that we might grow into, things for example like pop-ups, escape rooms, all things that we're actually looking at experimenting with.

"So I think that the multi-format approach that Merlin has, again, makes us a very attractive partner for a lot of IP owners."

Merlin posted positive results in 2018, including pre-tax profits of £285m (US$377m, €332m), a 4.9 per cent increase on 2017’s figures, and visitor numbers of 67 million, up from 2017’s 66 million.

Sign up for FREE ezines & magazines
Merlin chief Nick Varney has revealed potential plans for a theme park development dedicated entirely to Peppa Pig.
TAW
imagesX/THUMB341015_489141_610028.jpg

More News

1 - 15 of 38,521
23 Mar 2019
The V&A Museum of Childhood (MOC) in East London has chosen architecture firm AOC to design the new interiors for its £13.5m (US$17.8m, €15.7m) overhaul ... More
23 Mar 2019
Spartan, the obstacle course and endurance brand, has launched into the corporate wellness market with the development of the Spartafit Challenge App. The app, which was ... More
22 Mar 2019
Neath Port Talbot council has greenlit plans for the Afan Valley Adventure Resort – a highly anticipated leisure destination set to rise on a 325-acre ... More
22 Mar 2019
Drinking a protein shake just before going to bed at night might increase gains in muscle-mass and strength following a resistance workout, according to researchers ... More
22 Mar 2019
A new study has found that taking part in structured exercise such as team sports can reduce levels of depression in boys from the age ... More
21 Mar 2019
The legacy of the Rugby League World Cup – to be held in England in 2021 – will stretch far beyond the immediate horizons of ... More
Ridgeway Furniture
Ridgeway Furniture
21 Mar 2019
In a bid to tackle rising overtourism, the Faroe Islands is closing its doors to visitors next month, with a team of volunteers set to ... More
21 Mar 2019
Having Scotland’s first museum of design in their neighbourhood is helping a number of other Dundee attractions to boost their visitor numbers, according to new ... More
20 Mar 2019
The Global Wellness Summit (GWS) has appointed Irene Forte to its advisory board. Forte, who is the daughter of British hotelier Sir Rocco Forte, currently ... More
19 Mar 2019
VisitEngland is looking to provide domestic tourism a boost through a campaign inspiring young Brits to take short breaks at home in England. At the ... More
19 Mar 2019
The Gym Group has tackled investor chatter about stagnation in market penetration by collaborating with PricewaterhouseCoopers (PWC) to release an independent report showing the number ... More
19 Mar 2019
A new alpine-inspired spa has opened at Alpamare Scarborough, a waterpark attraction in Yorkshire, UK. Sitting alongside the waterpark, which opened in 2016, the 1,000sq ... More
Focus Training
Focus Training
18 Mar 2019
The Science Museum Group has opened a new training and education facility as part of its Science Museum Group Academy arm at Manchester’s Science and ... More
18 Mar 2019
London mayor Sadiq Khan has unveiled a drive to promote London to visitors from other parts of the UK in response to a decline in ... More
15 Mar 2019
Double Paralympic gold medallist Jonnie Peacock has launched a new online hub, designed to empower disabled people to become more physically active. Called Parasport powered ... More
TVS Sports Surfaces
TVS Sports Surfaces
1 - 15 of 38,521
employer of choice
Would you like to work for a gym operator that allows you to develop and use your skills to the full whilst being well rewarded? The Gym is totally committed to allowing 'the manager to manage' and rewarding our key personnel for delivery... More
Active IQ
Active IQ