Surging membership numbers boost Pure Gym figures | Leisure Opportunities
Leaderboard
Leisure Opportunities

Leisure Opportunities

Job Search
see all jobs
Job opportunities
Finesse Leisure Partnership
Up to 15,090.00 pa dependant on experience
Hatfield, United Kingdom
Total Swimming Academies
£19,000 - £23,000 plus bonus
Merseyside, United Kingdom
University of Essex Commercial Services
£15,554 per annum (pro-rata for part-time)
Colchester, United Kingdom
Sandown Sports Club
£18,785 per annum
ESPA International (UK) Ltd
Competitive
South East, United Kingdom

Surging membership numbers boost Pure Gym figures

Job opportunities
Hull Culture and Leisure
30,785 - £33,437
location: Hull, United Kingdom
City University of London
£22,214 - £24,285 per annum
location: London, United Kingdom
Stevenage Leisure Limited
Competitive
location: Oakham, United Kingdom
more jobs

Increased membership numbers helped Pure Gym record strong financial results in 2016, with further rises expected as the operator plans to open up to 25 new sites this year.

Last year, membership numbers grew by 23 per cent to 822,000, from 670,000 in 2015. A third of the 152,000 increase were people who had no previous gym membership. This growth has continued into 2017, with the operator having more than 930,000 members.

Revenues rose by 28 per cent to £159.9m ($198.5, €184.9m) last year, from £125.2m (US$155.4m, €144.8m) in 2015. The group's earnings before interest, tax, depreciation and amortisation (EBITDA) increased to £39.5m (US$49m, €45.7m) in 2016, from £28m (US$34.8m, €32.4m) the year previous, representing a 41 per cent growth.

However, the organisation declined to disclose its profit figures.

In 2016, 38 new or converted gyms opened, including 18 LA Fitness conversions, taking the year-end total to 170 Pure Gyms.

The company said its sites are increasingly popular in retail parks and shopping centres, with both owners and retail outlets benefitting from increased footfall as gym users come and go during the week.

Commenting on the results, Humphrey Cobbold, chief executive, said: “Thanks to the hard work of our exceptional colleagues across the country, Pure Gym consolidated its leadership position in 2016 and we now have an enviable spread of sites across the UK, including 40 in the London area. Almost a million people currently enjoy our affordable and flexible offer, and we’ve introduced a variety of different membership options to suit a wide range of personal circumstances.

“No operator in the history of the gym and fitness sector in the UK has ever achieved this scale of membership and we are passionately pursuing our vision of making great fitness opportunities and facilities available for everybody in the country. For 2017, expansion remains our priority with four new gyms open already and plans for 20 to 25 openings this year in total.”

The operator has invested in technology to improve its member experience and run more efficiently. It has also run national television advertising campaigns featuring brand ambassador Sir Chris Hoy – the six-time Olympic Champion – which has helped boost membership numbers.

On the outlook for 2017, Cobbold said: “Pure Gym’s impressive expansion continues and the scope for further growth is considerable. Half of our sites are under two years old and so they offer significant further growth potential. We therefore expect 2017 to be another year of healthy progression for all the key performance indicators – volume, yield, revenue, profits and cashflow.

“The structural trends underpinning our growth are intensifying: technology continues to disrupt established sectors and in the gym market consumers are increasingly health aware but want the ability to be active when it suits them at an affordable price.”

Sign up for FREE ezines & magazines
Increased membership numbers helped Pure Gym record strong financial results in 2016, with further rises expected as the operator plans to open up to 25 new sites this year.
HAF
Humphrey Cobbold expects
More

News

Construction is underway on two new live music venues and a leisure-filled “urban gallery” in central London, designed by British architects Orms. The St Giles ... Read more
The UK attracted a record number of overseas visitors during June – thanks largely to the collapse in the value of the pound since the ... Read more
Gym and health club operators need to engage with their members and focus on customer service to help them retain numbers. In the latest issue ... Read more
European low-cost gym chain Basic-Fit is on target to open 100 clubs this year after it reported revenue growth of 26 per cent in the ... Read more
Culture and tech projects in the North of England will soon be able to bid for a slice from a £15m (US$19.3m, €16.5m) funding pie, ... Read more
Fitness franchise énergie Group has opened thé Yard - a new signature training concept that will be rolled out at its énergie and Fit4less clubs ... Read more
Active IQ
Active IQ
Swiss artist Felice Varini and the Chilean architecture practice Pezo von Ellrichshausen have been commissioned to design an ambitious temporary outdoor structure in the historic ... Read more
Tech startup Neurable has taken virtual reality to the next level, creating computer interfaces for the brain to allow users to control the technology using ... Read more
The historic Grayshott Spa in Surrey has been acquired by Austria-based health and medical resort specialists the Lanserhof Group. The family-run Lanserhof, which owns spas ... Read more
A curatorial development fund worth £500,000 (US$645,000, €550,000) has been created to help already established curators of museums and galleries in the UK learn new ... Read more
The All England Club is pushing forward with its plans to cover the No. 1 Court at Wimbledon. The new, retractable roof will form part ... Read more
One of the biggest misconceptions made in the physical activity sector is that retired people cannot train hard. Writing in the latest issue of Health ... Read more
Spirit Fitness UK
Spirit Fitness UK
One of the UK's biggest destination spas, the Lifehouse Spa and Hotel in the village of Thorpe le Soken, Essex, has had expansion plans scuppered ... Read more
Table Tennis England’s public funding has been reinstated after the national governing body finally agreed to a package of reforms compliant with the government’s Code ... Read more
An increasing number of local authority-owned leisure centres are being upgraded with spa facilities, as operators embrace the emerging trend to provide members with wellness. ... Read more
1 - 15 of 36,649