Report: women's sport remains ‘barely visible’ in Europe
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Continuum Attractions
Competitive Salary and Benefits
North of England and Scotland, UK
Wheels for All
£8150 - FTE £16300
Salford, UK
Xercise 4 Less
Competitive + Car
Leeds, UK
Mytime Active
£16,286.40 per annum
Bromley, UK
Parkwood Leisure
Competitive Salary and Benefits
Merthyr Tydfil, UK

Report: women's sport remains ‘barely visible’ in Europe

Job opportunities
Women in Sport
£32,000 per annum
location: London, UK
more jobs

Research by UK-based charity Women in Sport suggests that there remains a lack of visibility of women’s sports coverage even among developed nations.

The research, co-funded by the EU's Erasmus+ programme, looked at coverage across five European nations – the UK, Sweden, Malta, Greece and Romania.

It found that across all five countries, women’s sport is significantly less visible than men’s sport and does not reflect the extent of high-level women’s sport taking place.

Men’s sport accounted for more than 80 per cent of coverage in the UK, Sweden and Malta, with football a significant driver of this.

In Greece and Romania, men’s sports coverage was a little lower at 70 per cent and 60 per cent respectively (with more mixed sport covered), but still dominated.

In four of the five countries, women’s sport failed to achieve above 10 per cent of all sports coverage. Coverage is at its lowest in Malta and Greece, where it failed to achieve more than 2 per cent.

In Sweden and the UK, the picture was variable, achieving between 3-6 per cent (Sweden) and 4-10 per cent (UK).

Romania had the highest and most consistent coverage, peaking at 14 per cent, predominantly driven by tennis champion, Simona Halep, helped by her celebrity status in the country.

The study also showed that pay TV is dominated by men’s sport programming. Nearly a third (31 per cent) of the channels monitored showed only men’s sport (23 out of 74).

Some free-to-air (FTA) channels, as well as Eurosport, provided coverage of women’s sport to a greater extent through major mixed events. FTA channels have an important role to play in reaching new and larger audiences.

“Where national teams are successful, or individual women’s sports stars have a strong following, the media shows interest, therefore coverage and viewing figures are strong," said Ruth Holdaway, CEO of Women in Sport.

“However, when it comes to domestic leagues, women’s sport is still significantly under-represented. This inconsistent profile of women’s sport in the media needs addressing so that the positive impact of the visibility of women’s sport can be realised.”

The research was published today (18 October) during the Women in Sport’s Empower Conference held in London.

Sign up for FREE ezines & magazines
Research by charity Women in Sport suggests that there remains a lack of visibility of women’s sports coverage even among developed nations.
SAR,RES
The study found that women’s sport is significantly less visible than men’s sport
employer of choice
Would you like to work for a gym operator that allows you to develop and use your skills to the full whilst being well rewarded? The Gym is totally committed to allowing 'the manager to manage' and rewarding our key personnel for delivery... More
Leisure-Net Solutions
Leisure-Net Solutions