SIBEC 2015: Gym staff need to become ‘tech geeks’ | Leisure Opportunities
Leaderboard
Leisure Opportunities

Leisure Opportunities

Job Search
see all jobs
Job opportunities
Bracknell Leisure Centre
£15.46 weekdays & £18.68 weekends pa
Bracknell, United Kingdom
Madame Tussauds
Competitive
San Francisco, CA, United States
Surbiton Racket & Fitness Club
£20k - £23K depending on experience
Surbiton, United Kingdom
Age UK Oxfordshire
£20,930 pa (£11.50 per hour)
Abingdon, Oxfordshire, United Kingdom
Legacy Leisure
up to £7.50 per hour
Hungerford, United Kingdom

SIBEC 2015: Gym staff need to become ‘tech geeks’

Job opportunities
Stevenage Leisure Limited
Competitive
location: Oakham, United Kingdom
Sandown Sports Club
£18,785 per annum
location:
Inspiring healthy lifestyles
£25,390 - £30,119 per annum
location: Selby, United Kingdom
more jobs

Staff in gyms should broaden their knowledge of wearable technology so that they can keep pace with consumers and provide authoritative advice on which pieces of fitness technology are best suited to their individual needs.

This was one of several interesting ideas floated during a lively panel session on the first morning of SIBEC 2015 in Birmingham.

According to Graeme Hinde, managing director of LFX, it’s imperative that fitness professionals keep abreast of consumer trends to ensure that the gym remains a relevant and engaging environment for physical activity. He said instructors should be able to recommend pieces of wearable tech and apps to match their training goals in the same way they would suggest exercises and nutrition plans.

“We need to rapidly adapt to changing fitness environments – it’s vital to keep pace and be able to advise which app works best for each activity,” said Hinde.

“If you go into an Apple Store, some of the staff will have never exercised in their lives but they’re absolute tech geeks when it comes to how we should use the Apple health and fitness platform. That level of knowledge is where we need to get to.”

Fellow panelist Justin Musgrove, managing director of The Bannatyne Group, agreed that it’s vital for the industry to rapidly get up to speed on wearable tech to “avoid being caught cold.” He noted that apps offer a prime opportunity for PTs to remain an important presence in their clients’ lives away from the gym, enabling them to dispense advice on areas such as exercise, nutrition and sleep - thus providing members with a “full 360 degree approach to wellness.”

Both discussion host Steve Ward (ukactive executive director) and panelist David McLean (Edinburgh Leisure fitness manager) made the point that it’s essential for fitness professionals to be fully-qualified and trained on how to give advice on wellness aspects such as nutrition. For Maclean, this meant not only possessing the knowledge base, but also ensuring trainers are well equipped with the questioning skills and grounding in behavioural change to ascertain exactly what the client wants.

Places for People Leisure CEO Sandra Dodd, who was also on the panel, noted that the potential for members to receive expert advice on both nutrition and exercise means that health clubs and gyms should consider exactly how they are marketing their services. She said marketing a health club membership as representing a healthy lifestyle, with the associated happiness and disease-prevention that comes with exercise, would resonate far more strongly with consumers than simply advertising weight loss and ‘drop a dress size’ gimmicks.

Health Club Management will be reporting live updates for the duration of the event. Head of news Jak Phillips will also be live-tweeting from the event, follow him on Twitter by clicking here.

Sign up for FREE ezines & magazines
Staff in gyms should broaden their knowledge of wearable technology so that they can keep pace with consumers and provide authoritative advice on which pieces of fitness technology are best suited to their individual needs.
HAF,FIT,IND,EVT,PHR
(L-R) Steven Ward, Justin Musgrove, David McLean, Sandra Dodd and Graeme Hinde participate in the panel session at SIBEC 2015
More

News

Fitness franchise énergie Group has opened thé Yard - a new signature training concept that will be rolled out at its énergie and Fit4less clubs ... Read more
Swiss artist Felice Varini and the Chilean architecture practice Pezo von Ellrichshausen have been commissioned to design an ambitious temporary outdoor structure in the historic ... Read more
Tech startup Neurable has taken virtual reality to the next level, creating computer interfaces for the brain to allow users to control the technology using ... Read more
The historic Grayshott Spa in Surrey has been acquired by Austria-based health and medical resort specialists the Lanserhof Group. The family-run Lanserhof, which owns spas ... Read more
A curatorial development fund worth £500,000 (US$645,000, €550,000) has been created to help already established curators of museums and galleries in the UK learn new ... Read more
The All England Club is pushing forward with its plans to cover the No. 1 Court at Wimbledon. The new, retractable roof will form part ... Read more
Focus Training
Focus Training
One of the biggest misconceptions made in the physical activity sector is that retired people cannot train hard. Writing in the latest issue of Health ... Read more
One of the UK's biggest destination spas, the Lifehouse Spa and Hotel in the village of Thorpe le Soken, Essex, has had expansion plans scuppered ... Read more
Table Tennis England’s public funding has been reinstated after the national governing body finally agreed to a package of reforms compliant with the government’s Code ... Read more
An increasing number of local authority-owned leisure centres are being upgraded with spa facilities, as operators embrace the emerging trend to provide members with wellness. ... Read more
Brentford Football Club has revised plans for its new stadium, with the capacity set to decrease from 20,000 seats to 17,250. The Championship team has ... Read more
The official reopening of the redeveloped Westway Sport & Fitness Centre in North Kensington has been used to help those affected by the Grenfell Tower ... Read more
Active IQ
Active IQ
Around 250,000 holidaymakers from China spent more than £1bn in the UK last year, marking the increased importance of the country to the UK’s tourism ... Read more
A new spa and hotel could be developed in the village of Chipping, in the Forest of Bowland. Kirk Mill, with its 11-acres (4.5-hectare) of ... Read more
The team behind family-run gym operator truGym has launched a 1,600sq ft (149sq m) HIIT (high-intensity interval training) boutique studio in Bromley, Kent, with plans ... Read more
1 - 15 of 36,644