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SH1FT partners with Fitness On Demand to offer HIIT worldwide

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Functional high-intensity interval training (HIIT) brand Sh1ft is teaming up with virtual exercise platform Fitness On Demand to deliver workouts to studios worldwide.

Sh1ft, which stands for smart high-intensity functional training, provides workouts that move the body through six degrees of freedom, allowing people at a variety of fitness levels to train smarter.

Classes, which usually last 30 minutes, are tailored to all levels and use bodyweight, meaning they can be done anywhere.

Sh1ft will release workouts across Fitness On Demand’s Group and So1o products, which will vary from five-minute ‘rush’ workouts, to longer, themed, group fitness HIIT sessions that will focus on cardio, strength and stretching.

Group is designed for studios and small training zones, while So1o is for a single user on the workout floor, transforming small spaces into a self-service exercise station.

Fitness On Demand will provide studios access to Sh1ft’s virtual content, which users will be able to access at designated times scheduled by the facility, or on-demand at a time that suits them.

“Sh1ft is growing quickly, with new instructors and classes launching all the time, but this partnership will allow us to bring our Sh1ft workouts to thousands of class-goers worldwide, which we are absolutely thrilled about it,” said Will Brereton, founder of Sh1ft.

Megan Rivero, senior manager of programming and partnerships at Fitness On Demand, said: “The Sh1ft content stands out due to the smart and functional approach to the workouts as well as the unique workout themes. The fun and light-hearted ethos of Sh1ft is something we believe class goers will love.”

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Functional high-intensity interval training (HIIT) brand Sh1ft is teaming up with virtual exercise platform Fitness On Demand to deliver workouts to studios worldwide.

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