Spafinder ventures into TV advertising | Leisure Opportunities
Leaderboard
Job Search
see all jobs
Latest job opportunities
Kynren
Competitive
Bishop Auckland, United Kingdom
Center Parcs Ltd
Up to £18,600 pa + benefits
Whinfell Forest, Cumbria, United Kingdom
University of Warwick
£21,585 to £24,983 pa
Coventry, United Kingdom
Greenhouse Sports
c£25,000 pa (depending on qualifications, skills and experience)
Southwark, United Kingdom
Swimming Nature
Competitive
Various, United Kingdom

Spafinder ventures into TV advertising

Job opportunities
FACEGYM
Competitive plus commission
location: London, United Kingdom
The Old Course Hotel
OTE - £24,000
location: St Andrews, United Kingdom
more jobs

The European division of Spafinder Wellness 365 cranked up the festive cheer, reporting a 100 per cent increase in search engine traffic and sales volume of its gift cards – both in-store and online – thanks to a TV ad campaign in the lead up to Christmas.

The company is one of the first in the sector to invest in TV promotion. “TV advertising isn’t cheap,” John Bevan, CEO Europe for Spafinder, told Spa Opportunities, “but it’s effective and allows close measurement of the ROI.”

Running from 2-24 December, Spafinder’s advert featured on Channel 4 Digital and some Sky channels, such as Sky Living, with media planning by agencies within the OMG Group. It ran in conjunction with localised versions of the campaign in the US and Canada.

Targeting men and women aged 25-55 in the lucrative festive season, the advert also promoted Spafinder’s search engine, which drives consumers to spas within the SpaFinder network.

Bevan revealed the company will definitely repeat the TV venture, but remained tight-lipped over when that would be.

Sign up for FREE ezines & magazines
The European division of Spafinder Wellness 365 cranked up the festive cheer, reporting a 100 per cent increase in search engine traffic and sales volume of its gift cards – both in-store and online – thanks to a TV ad campaign in the lead up to Christmas.
SAB
238364_973456.jpg
employer of choice
John Treharne, CEO, The Gym Group
Would you like to work for a gym operator that allows you to develop and use your skills to the full whilst being well rewarded? The Gym is totally committed to allowing 'the manager to manage' and rewarding our key personnel for delivery.