Spafinder ventures into TV advertising | Leisure Opportunities
Leaderboard
Leisure Opportunities

Leisure Opportunities

Job Search
see all jobs
Job opportunities
Rudding Park
Excellent salary and package on offer
North Yorkshire, United Kingdom
Wildern School
£16,209 to Step 5 - £17,955 plus 14% shift allowance
Southampton, United Kingdom
360 Play
Farnborough, United Kingdom
Paultons Park
Excellent salary and benefit package
Romsey, United Kingdom
JORVIK Viking Centre
£20,000 per year
York, United Kingdom

Spafinder ventures into TV advertising

Job opportunities
Rudding Park
Excellent salary and package on offer
location: North Yorkshire, United Kingdom
Celtic Manor Resort
Competitive
location: Newport, United Kingdom
more jobs

The European division of Spafinder Wellness 365 cranked up the festive cheer, reporting a 100 per cent increase in search engine traffic and sales volume of its gift cards – both in-store and online – thanks to a TV ad campaign in the lead up to Christmas.

The company is one of the first in the sector to invest in TV promotion. “TV advertising isn’t cheap,” John Bevan, CEO Europe for Spafinder, told Spa Opportunities, “but it’s effective and allows close measurement of the ROI.”

Running from 2-24 December, Spafinder’s advert featured on Channel 4 Digital and some Sky channels, such as Sky Living, with media planning by agencies within the OMG Group. It ran in conjunction with localised versions of the campaign in the US and Canada.

Targeting men and women aged 25-55 in the lucrative festive season, the advert also promoted Spafinder’s search engine, which drives consumers to spas within the SpaFinder network.

Bevan revealed the company will definitely repeat the TV venture, but remained tight-lipped over when that would be.

Sign up for FREE ezines & magazines
The European division of Spafinder Wellness 365 cranked up the festive cheer, reporting a 100 per cent increase in search engine traffic and sales volume of its gift cards – both in-store and online – thanks to a TV ad campaign in the lead up to Christmas.
SAB
238364_973456.jpg